Sumitomo Rubber North America, a subsidiary of Sumitomo Rubber Industries, Ltd., announced that Sam Williams has been promoted to Director of Sales for Commercial Truck Tires. 

Williams has spent more than 30 years working in the automotive aftermarket industry, with experience in sales, store management, multi-unit management, business development, marketing, operations, buying, merchandising, strategic planning, and vendor relations.

“While I am always excited to see people promoted, I am especially happy about Sam getting this well-deserved promotion,” said Rick Brennan, Vice President of Strategic Planning. “I have no doubt that he will continue his track-record of success as our Director of the Commercial Truck Tire business.” 

Over the past eight years, Williams has been a top performer in his various roles in SRNA and his recent tenure as the Commercial Truck Tire National Sales Manager for the western territory was no exception. 

“Sam provided immense support for the business during his time as the Commercial Tire National Sales Manager,” said Darren Thomas, SRNA’s Chief Executive Officer and President. “There is no better choice to fill the position of Director of Commercial Truck Tires, and I believe he will continue to pursue excellence in this new role.”