Learn More: Optym Launches Software to Optimize LTL Operations
Southwestern Motor Transport Adopts HaulSuite’s RouteMax Solution
With RouteMax’s route optimization, dispatching, and mobile app, the carrier can deliver better service and more efficient pickup and delivery operations.

With RouteMax’s route optimization, dispatching, and mobile app, the carrier can deliver better service and more efficient pickup and delivery operations.
Photo: HaulSuite
HaulSuite, a technology company specializing in software that optimizes operations for less-than-truckload (LTL) carriers, has announced Southwestern Motor Transport (SMT) has completed the rollout of its full RouteMax pickup and delivery (P&D) solution. With RouteMax’s route optimization, dispatching, and mobile app, the carrier can deliver better service and more efficient P&D operations.
Previously, SMT had deployed RouteMax’s Inbound Planning module for route optimization but is now implementing its Intelligent Dispatching and Smart Driver Mobile app. These new functions were released earlier this year and implemented across SMT’s 16 terminals and 200-plus drivers in just under one month.
HaulSuite’s RouteMax offers integrated advanced route optimization, intelligent dispatch, and a smart driver mobile app that improves driver productivity and asset useage while consistently meeting all service commitments. By adding Dispatching and the Driver App, the plans developed in Inbound Planning benefit from additional real-time data to fill in any gaps in the plan.
Implementing these new capabilities in such a short amount of time required a partnership between SMT and the RouteMax teams. Since RouteMax is designed to connect to other management systems, some integrations were already in place beforehand. The two groups focused on configuring the solution to fit its unique needs and coordinating the training and rollout to SMT’s terminals and drivers.
Since the rollout, the SMT team has observed significant improvements in operational KPIs (Stops/ Hr, Bills/ Hour, Miles/ Stop, and Bills/ Trip).
More Operations

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2
The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →
Fleet Confidence, Safety, and Smarter Risk Management Lead This Month
This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.
Read More →From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons
Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.
Read More →
WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers
This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.
Read More →Meet Atlas: Motive's AI Assistant for Fleets
Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry
NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.
Read More →
Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet
Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.
Read More →
