Learn More: Optym Launches Software to Optimize LTL Operations
Southwestern Motor Transport Adopts HaulSuite’s RouteMax Solution
With RouteMax’s route optimization, dispatching, and mobile app, the carrier can deliver better service and more efficient pickup and delivery operations.

With RouteMax’s route optimization, dispatching, and mobile app, the carrier can deliver better service and more efficient pickup and delivery operations.
Photo: HaulSuite
HaulSuite, a technology company specializing in software that optimizes operations for less-than-truckload (LTL) carriers, has announced Southwestern Motor Transport (SMT) has completed the rollout of its full RouteMax pickup and delivery (P&D) solution. With RouteMax’s route optimization, dispatching, and mobile app, the carrier can deliver better service and more efficient P&D operations.
Previously, SMT had deployed RouteMax’s Inbound Planning module for route optimization but is now implementing its Intelligent Dispatching and Smart Driver Mobile app. These new functions were released earlier this year and implemented across SMT’s 16 terminals and 200-plus drivers in just under one month.
HaulSuite’s RouteMax offers integrated advanced route optimization, intelligent dispatch, and a smart driver mobile app that improves driver productivity and asset useage while consistently meeting all service commitments. By adding Dispatching and the Driver App, the plans developed in Inbound Planning benefit from additional real-time data to fill in any gaps in the plan.
Implementing these new capabilities in such a short amount of time required a partnership between SMT and the RouteMax teams. Since RouteMax is designed to connect to other management systems, some integrations were already in place beforehand. The two groups focused on configuring the solution to fit its unique needs and coordinating the training and rollout to SMT’s terminals and drivers.
Since the rollout, the SMT team has observed significant improvements in operational KPIs (Stops/ Hr, Bills/ Hour, Miles/ Stop, and Bills/ Trip).
More Operations

EV Fleet Reality, Ford Fathom, Robots, and Smarter Fleet Tech Lead the News
EV fleet lessons, Ford’s new Fathom electric truck, robots, manufacturing shifts, and smarter fleet technology headline this week’s Truck Chat Cheat Sheet.
Read More →
Elite 11 Semi-Finalists Announced for the 2026 Transition Trucking: Driving for Excellence Award
The 11 semi-finalists for the 2026 Transition Trucking: Driving for Excellence award have been announced. The award honors the achievements of military veterans who have transitioned into careers in the professional trucking industry.
Read More →
Are You Saying These Work Truck Company Names Correctly?
Think you know how to pronounce the biggest names in work trucks? We asked the companies themselves to settle it once and for all.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
Is Your Fleet Structure Built to Scale?
As fleets grow across regions, structural inconsistencies can increase costs, limit visibility, and create operational risk. This guide helps fleet and business leaders evaluate whether their current operating model can support growth without sacrificing control or performance.
Read More →
Fleet Management Guide for Growing Field Service Fleets
As HVAC, plumbing and contractor businesses grow, fleet complexity can begin to affect technician productivity, customer response times, operating costs, and revenue. This guide helps field service leaders build a more structured approach to managing vehicles, drivers, maintenance, safety, and lifecycle decisions.
Read More →
Fleet Forward Conference Registration Opens With Plenty on Tap for Work Truck Fleets
From commercial vehicle safety and AI to benchmarking, crash costs, OEM relationships, and autonomy, this year’s Fleet Forward Conference agenda has plenty aimed at the issues work truck fleets are dealing with now and preparing for next.
Read More →
Viatec Fleet Intelligence: Turning Fleet Data into Actionable Insights
Fleet managers don't need more data, they need better answers. Viatec's new Fleet Intelligence platform connects telematics, maintenance, fuel, finance, video, and other systems to deliver actionable insights through simple, natural language queries.
Read More →
Drones, Robots, DTNA Manufacturing Moves, and Smarter Fleet Tech Lead the News
Drones, robots, major manufacturing moves, and smarter connected fleet technology headline this week’s Truck Chat Cheat Sheet.
Read More →Motive Automations Explained: From Insight to Action
Motive Automations helps fleets turn real-time insights into immediate action. In this video, you will learn how automated workflows can notify drivers, alert maintenance teams, streamline coaching, and even use AI-powered Atlas calls to improve safety and efficiency.
Read More →

