Satellite radio provider SiriusXM has launched its first fleet initiative with added benefits and special pricing to corporate fleet managers and their drivers, the company announced at the NAFA Institute & Expo.

Fleet managers who sign up for the no-cost SiriusXM Fleet Program can provide their drivers with two-month trial subscriptions along with special fleet-only pricing for driver self-payment.

The program also provides volume-based discounts for companies that purchase SiriusXM for a driver benefit or reward.

"SiriusXM subscriptions could be offered to fleet drivers who have been deemed safe drivers, in compliance with fleet policies or have exceeded sales goals," said Tricia Skapyak, SiriusXM's director of fleet and commercial partnerships.

SiriusXM is also offering a remarketing program that allows fleets to add a complimentary three-month trial subscription of SiriusXM with every direct-to-consumer sale of a vehicle factory-equipped with SiriusXM.

For more information about SiriusXM Fleet programs, visit siriusxm.com/fleet.