Global e-Mobility technology company SEA Electric announced the appointment of Justin Palmer to the position of President – North America, as of Jan. 30, 2023.

“It’s an honor that Justin is joining the SEA Electric family as our new President – North America,” said Tony Fairweather, SEA Electric Founder and CEO. “The e-Logistics movement is at a crossover point where industry now understands the true value of its potential, both from an environmental standpoint and for the bottom lines of adopting businesses." 

According to Palmer, SEA Electric represents a major opportunity to help make a positive impact on society. 

“It is a true personal mission to convert the trucking industry into a clean industry, and that starts with a focus on the urban and inner-city delivery sectors,” Palmer said. “It is a key opportunity to align with SEA Electric, the company’s deployments across the world are showing what is possible in the switch to sustainability. Demand from the marketplace is rapidly growing, and SEA Electric is in the prime position to take advantage across North America.” 

With Palmer joining the expanded SEA Electric team, Mike Menyhart, who had led the North America business, will now head global marketing, strategy, and business development, in his new role as chief commercial officer. 

The 411 on Justin Palmer

Palmer comes to the role at SEA Electric with extensive electric truck industry experience, focusing on the delivery and final-mile segments. Since 2017, Palmer was the president and CEO of Mitsubishi Fuso Trucks America (MFTA-Daimler Trucks), which included oversight of the global launch, sales, and support for the brand’s industry-disrupting alternate powertrains, including the e-Canter line. 

The role encompassed the brand’s distribution network and market strategy in the U.S. and Canada, extending to sales, communications and marketing, CS operations and logistics, retail network development and product management. 

Previous to that role, Palmer was director of business operations at MFTA-Daimler Trucks and has held various other executive-level positions. 

Now headquartered in Los Angeles, SEA Electric was founded in Melbourne, Australia, in 2012, with the proprietary all-electric SEA-Drive power-system at the heart of the business’s offering for trucks and buses.

SEA Electric recently partnered with MEVCO to electrify 8,500 Hilux and Landcruiser vehicles for the mining industry.