Work Truck Logo
MenuMENU
SearchSEARCH

Rush Enterprises, Inc. Acquires West Texas Peterbilt

Rush Enterprises, Inc. announced that it has acquired certain assets of West Texas Peterbilt, a Peterbilt dealership group with five locations in Texas.

by Staff
December 21, 2011
2 min to read


Rush Enterprises, Inc. announced that it has acquired certain assets of West Texas Peterbilt, a Peterbilt dealership group with five locations in Texas. The acquisition expands the Company's Rush Truck Center commercial vehicle dealership network to 70 locations in 14 states. 

Ad Loading...

The acquisition of West Texas Peterbilt includes dealerships in Amarillo, Lubbock and Odessa, Texas that offer Peterbilt trucks, parts and service, a parts and service facility in Dalhart, Texas and a parts facility in Hereford, Texas. These dealerships will operate in their current locations as Rush Truck Centers. Rush Truck Leasing will operate a PacLease truck rental and leasing franchise at its existing location in Lubbock, Texas. The acquisition of West Texas Peterbilt expands the Company's representation of Peterbilt in Texas to include the entire state. The purchase price for the assets of West Texas Peterbilt was approximately $25 million.

Ad Loading...

Rush Enterprises had audited revenues of $1.5 billion for the year ending 2010. West Texas Peterbilt had unaudited revenues of $49 million for the same time period. The Company expects the transaction to be accretive to future earnings.

"We are excited to expand our dealership service network across Texas. The acquisition of West Texas Peterbilt will allow us to provide superior support for our customers and continue to expand our offering of innovative solutions that drive efficiencies into their businesses," said W.M. "Rusty" Rush, President and Chief Executive Officer of Rush Enterprises, Inc..

"I have tremendous respect for the Henson family and all of the employees of West Texas Peterbilt who made West Texas Peterbilt a formidable competitor and one of the most respected Peterbilt dealership groups in the country. We are excited to welcome the employees of West Texas Peterbilt into the Rush family and continuing their commitment to excellent service in West Texas," Rusty Rush continued.     

More Operations

Shades of Fleet “Family Ties” thumbnail with Lauren Fletcher, a family tree graphic, keys, and Work Truck branding.
Operationsby Lauren FletcherSeptember 15, 2026

Family Ties Inside the Fleet Families Building Careers Across Generations

Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.

Read More →
Shades of Fleet Hidden Heroes graphic featuring silhouetted dispatchers, coordinators, parts specialists, and support staff working across fleet operations, with a Share Your Story callout.
Operationsby Lauren FletcherSeptember 15, 2026

Shades of Fleet Call for Voices: Fleet's Hidden Heroes

Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.

Read More →
Truck Centers Inc. graphic recognizing National Truck Driver Appreciation Week, Sept. 14–18, over an image of a semi-truck traveling along a rural highway beneath a cloudy sky.
Operationsby News/Media ReleaseSeptember 14, 2026

Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways

During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.

Read More →
Ad Loading...
Lauren Fletcher appears in a Work Truck Weekly Truck Chat Cheat Sheet thumbnail with bold blue, black, white, and orange graphics. Text highlights fleet guides, AI, tariffs, and fuel strategy, with a semi-truck in the background.
Operationsby Lauren FletcherSeptember 14, 2026

Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News

This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.

Read More →
Podcast cover for “The Fleet Skills We Keep Missing on Veterans’ Resumes” featuring a folded American flag, military dog tags, a resume listing leadership and adaptability skills, a wrench, and vehicle keys on a dark workbench.
OperationsSeptember 11, 2026

What Fleet Employers Are Missing When Hiring Veterans

What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Ad Loading...
Truck Chat promotional graphic featuring two hosts and the headline “Operate Fleet at the Speed of Business,” presented by Work Truck.
Operationsby Lauren FletcherSeptember 7, 2026

What Resilient Fleets Do Differently When Conditions Change

Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.

Read More →
View down the 996-foot Soap Box Derby track at Derby Downs in Akron, Ohio, with grandstands, the starting structure, and a colorful Soap Box Derby sign in the foreground.
Operationsby Lauren FletcherSeptember 1, 2026

If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care

The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.

Read More →
Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring Lauren Fletcher with blue hair and raised hands beside a work truck, with callouts for Ram under $40K, tariffs, and AI maintenance.
Operationsby Lauren FletcherAugust 31, 2026

Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News

A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.

Read More →
Ad Loading...
Fleet Legends promotional graphic featuring Bob Adamsky in a suit beside bold black, white, and yellow text reading “Legends of Fleet,” with his name and the tagline “Decades of Leadership. Lessons That Last.”
Sponsoredby Lauren FletcherAugust 31, 2026

Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way

After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.

Read More →