Rotary Lift Expands Factory Training for Installers
MADISON, WI - Since 1989, Rotary Lift has provided regular factory training classes on proper lift installation and service for its Rotary Authorized Installer (RAI) network. Recently, the company added a third full day to its RAI training classes in order to thoroughly cover new products.
MADISON, WI - Since 1989, Rotary Lift has provided regular factory training classes on proper lift installation and service for its Rotary Authorized Installer (RAI) network. Recently, the company added a third full day to its RAI training classes in order to thoroughly cover new products.
"Over the last 18 months, we have introduced the Y-Lift alignment and general service lifts, the SmartLift Trio superstructure, the EFX60 heavy-duty inground scissor lift, the Wireless Mach 4 mobile column lift and an updated MOD30 heavy-duty inground lift," explains Ron Lainhart, Rotary Lift parts and service manager. "Adding a day to our RAI classes enables us to teach authorized installers how to install, inspect and service these new products. It also gives us more time to provide additional service and maintenance tips for some of our other lifts."
Rotary Lift offers its light-duty RAI training class 10 times per year. Its heavy-duty class is held five times per year. The company also provides its distributors with sales training classes throughout the year. Nearly 4,000 attendees have gone through Rotary University factory training programs.
RAI training is open to employees of Rotary Lift and its RAI network. One of the requirements to be an RAI is that the company must send a representative to Rotary University training at least every three years. RAIs from around the world may attend regularly scheduled classes. Rotary Lift also periodically conducts classes in Spanish specifically for its RAIs from Central and South America.
"Our RAI training program ensures that all of our authorized installers are thoroughly factory-trained to provide the best installation, service and inspection of Rotary Lift products," Lainhart says. "The training is given to the RAIs, but the real beneficiaries are the customers who get the peace of mind that comes from hiring qualified personnel."
RAI training classes are held at Rotary Lift headquarters in Madison, Ind. They are led by Lainhart and Rotary Lift product consultants. A representative of Hilti Corporation also teaches a segment on lift anchor embedment and epoxy application. Every course includes tours of the lift manufacturing facilities in Madison. The classes are heavily hands-on, with attendees working together to install lifts, take apart and rebuild hydraulic cylinders and accessories, and practice various service techniques. Interacting with other installers is another key component of the sessions, as it gives participants the opportunity to learn from each other. At the conclusion of the course, each participant receives a certificate of completion.
For more information about Rotary Lift, visit www.rotarylift.com. To find your local RAI, call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, http://twitter.com/RotaryLift; and YouTube.
More Operations

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2
The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →
Fleet Confidence, Safety, and Smarter Risk Management Lead This Month
This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.
Read More →From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons
Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.
Read More →
WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers
This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.
Read More →Meet Atlas: Motive's AI Assistant for Fleets
Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry
NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.
Read More →
Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet
Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.
Read More →
