Reading and Monroe Enter Strategic Partnership

Reading Truck Body, LLC, and Monroe Truck Equipment, Inc. have entered into a strategic partnership that will provide an expanded portfolio of products and services to the industry.

by Staff

April 10, 2013

2 min to read

Reading Truck Body, LLC, a provider and manufacturer of high quality service truck equipment, and Monroe Truck Equipment, Inc., a manufacturer and distributor of Snow & Ice Control equipment, commercial truck bodies and modifications, have entered into a strategic partnership that will provide an expanded portfolio of products and services to the industry.

The partnership between Reading and Monroe will bring advantages for the marketplace, as well as each company. Monroe will provide Reading with nationwide distribution coverage that fills a variety of niches in the Midwest and beyond, while Reading will equip Monroe with an lineup of product offerings. Monroe’s major Midwest presence will give Reading customers a strengthened network and customer service. The collaboration also provides more resources to offer Fleet Management and Leasing Companies expanded product portfolios and market reach.

“Teaming up with Monroe is a strategic decision that came naturally given our common business philosophy and complementary product lines,” says Brian Nadel, president and CEO of The Reading Group. “The combination of our premium products and Monroe’s incredible distribution channels is the obvious next step in our business strategy. We are honored to be working hand-in-hand with such a reputable company that will help us expand our market reach.”

With locations in Wisconsin, Michigan, Illinois, and Kentucky, Monroe will now distribute Reading products where they have not been widely available before. Products include the new Reading Ready Van SL, Classic II Service Body, Aluminum Classic II Service Body, Reading SL Service Body, and more.

“We have always been impressed by the quality products Reading manufacturers,” says Rick Rufenacht, Monroe Truck Equipment’s Vice President of Marketing & Sales. “Reading has proven their ingenuity through the design and manufacture of green products. Using alternative materials, such as composite and aluminum, affords our customers impressive fuel savings, increased payload capacity and less wear and tear on their chassis. Joining forces with Reading will broaden our portfolio of vocational bodies, which will benefit our customers at a level unmatched in this industry. Two Companies. One Force. Driving the industry.”