Ram Offers 1500 Model for Texas
FCA US will begin offering the 2016 Ram 1500 Yellow Rose of Texas, a half-ton pickup that will be sold only in that state starting in April.
Photo courtesy of FCA US.
FCA US will begin offering the 2016 Ram 1500 Yellow Rose of Texas, a half-ton pickup that will be sold only in that state starting in April.
The pickup would follow the Ram Lone Star edition that marked the brand's first Texas-only pickup. The Ram 1500 Yellow Rose of Texas edition is distinguished by its Stinger Yellow paint package and will be offered in half-ton rear-wheel and 4x4 crew cab versions of the Ram 1500 Lone Star.
"The importance of the Texas truck market cannot be overstated," said Mike Manley, head of Ram Brand for FCA Global. "That's why the Ram Truck brand has worked year after year to deliver hard-working trucks that serve the communities across the Lone Star state."
More Operations
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →
Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
Why Fleet Leaders Have to Keep Asking Why
What if the biggest fleet improvements start with one simple question? After decades managing budgets, policies, technology, teams, and some of the largest fleet operations in the business, Jeff Hurrell shares why fleet leaders should keep asking “why” before deciding what comes next.
Read More →
Drones, EV Reality, Truck Production & Smarter Fleet Operations Lead This Month
August’s biggest work truck stories go beyond the vehicle, from disaster-response drones and EV reality checks to truck production, roadside uptime, and smarter fleet operations.
Read More →
Team Fletcher Takes 2nd Overall at the Corporate Soap Box Derby
Team Fletcher came to Akron as a rookie and left with a win over Team Brown, a second-place overall finish, and $22,000 raised for The Hourglass Foundation. See how race day unfolded.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
What is the WEX NAM Summit?
What makes the WEX NAM Summit different from other fleet industry events? It's a meeting of the minds that brings fleet and mobility leaders together to discuss emerging trends, AI, new solutions, best practices, and the future of the industry.
Read More →
With 293% 3-Year Revenue Growth, Fleetworthy is One of the Fastest-Growing Private Companies in the U.S.
Fleetworthy has been named to 2026 Inc. 5000 list of fastest-growing private companies for the second consecutive year. It ranked No. 2 overall in the Albany-Schenectady-Troy, New York metro area.
Read More →