Pouch launched commercial auto insurance that rewards small businesses for safe driving. Aimed at contractors, landscapers, florists, and other small businesses that depend on a fleet of vehicles, Pouch offers free tracking software for every vehicle insured, helping small business owners better manage and protect one of their most valuable assets while earning discounted rates and other goodies.

Now available in Illinois, Pouch will be rolling out to additional states in the coming months.

The commercial auto insurance market is beset by an arduous sign-up process and rates based on who you are, not how you actually drive. Pouch bypasses the typical sign-up process, which can involve dozens of pages thick with indecipherable jargon, by delivering an instant quote and a clear path to purchase in just a few clicks. Customers provide basic info and Pouch can autofill the rest. At the same time, Pouch replaces the broad buckets that usually dictate rates with actual data about a customer’s driving behavior, offering lower rates for safer driving.

Free GPS vehicle tracking, the first of many rewards Pouch will offer, makes that possible. This software gives business owners more visibility over where their trucks and vans are located at any given time, whether drivers are following safe practices, and which driving routes are most efficient. The resulting analytics offer new insights on employee driving behavior that are key to training. With a closer eye on some of their most valuable assets, business owners can reduce risk and insurance rates.

Pouch partners with a variety of vehicle tracking providers to make sure customers have access to the best services and can use the product that’s right for them and their business.

For independent insurance agents, Pouch represents a new commercial auto market that’s easy to use and competitively priced, according to the company.