READING, PA — Just in time for the busiest moving weekend of the year and the start of moving season, Penske Truck Rental and self-storage startup SpareFoot are teaming up to bring do-it-yourself (DIY) moving and storage into the 21st century.

The collaboration launches ahead of “Crazy Tuesday,” the self-storage industry’s unofficial biggest day of the year, which falls right after Memorial Day. Through this relationship, customers of either company can now easily find and reserve a storage unit and moving truck together, in just a few clicks or via one phone call.

DIY movers regularly rent both moving trucks and self-storage space to facilitate their moves. But, until now, there was no way to book both services in one simple place online. Penske is now able to cross-promote storage at more than 6,000 properties across the U.S. — more locations than all of the largest storage operators combined, according to the company. SpareFoot’s self-storage comparison shopping platform now makes this possible.

SpareFoot is an online marketplace for consumers to find and reserve self-storage units, with comparison shopping tools that show real-time availability and exclusive deals. Customers can easily make reservations online or over the phone. SpareFoot also provides web marketing solutions for storage facility owners and operators; the AdNetwork tool helps self-storage businesses modernize their marketing and win new tenants online. SpareFoot AdNetwork listings get more traffic than any comparable directory, featuring software integration and ROI-proving analytics for storage facilities.

With one of the newest fleets, Penske Truck Rental provides do-it-yourself movers with clean, well-maintained, and reliable trucks as well as moving equipment, packing supplies and accessories.

Penske Truck Leasing Co., L.P., headquartered in Reading, Pa., is a joint venture of Penske Corporation, Penske Automotive Group and General Electric Capital Corporation.