NTEA Offers Market Research Seminar Jun. 26

FARMINGTON HILLS, MI – The National Truck Equipment Association (NTEA) will be conducting a seminar for industry professionals who have marketing and/or marketing research responsibilities in their companies.

by Staff

April 25, 2007

1 min to read

FARMINGTON HILLS, MI – The National Truck Equipment Association (NTEA) will be conducting a seminar for industry professionals who have marketing and/or marketing research responsibilities in their companies. The NTEA Market Research Seminar is Jun. 26, 2007, at the Embassy Suites Hotel Chicago–O’Hare Rosemont (Rosemont, IL).

The program will include how to:

Identify types of research and select the right research methods.
Work with company resources, federal government data, and NTEA market data resources for work trucks, tractor-trailers, application markets, fleets, and others.
Choose the appropriate application market segment by Metropolitan Statistical Area.
Collect, interpret, and analyze data and apply it to your firm’s product marketing plan.
Understand the relationship between research and market planning.

Registration (including lunch) is $250 for members and $350 for nonmembers. To register, download and return a registration form from NTEA.com with payment by Jun. 18, 2007.

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