Yoshinori Noguchi has been appointed President of Hino Motors Sales U.S.A., Inc., which operates under the DBA of Hino Trucks.

Noguchi has served as a Board Member of Hino Trucks since June 2010, while also holding the title of managing officer at Hino Motors Limited in Japan since April 2012. Noguchi joined Hino in 1977 and has held various domestic and Asian overseas assignments in his 35-year career with Hino. Most recently, he was responsible for all overseas business, including the U.S. From 2006 through 2009, Noguchi served as president of Hino Motors Sales Thailand, Ltd.

“I am looking forward to working with our dealers to expand Hino’s presence in the U.S. market” Noguchi said. “Our conventional truck line-up has reached an all-time high in market share and customer satisfaction, while adding our new cab-over diesel and diesel-electric hybrid provides our dealers and customers with an expanded product offering. This is a very exciting time to lead the Hino Trucks Team.”

Noguchi was named president of Hino Trucks after Sumio Fukaya announced his retirement effective March 25, 2013.