New Tundra Platinum and Work Truck Packages on Display
TORRANCE, CA - New Toyota Tundra includes an all-new 4.6-liter V8 engine.
TORRANCE, CA - Toyota Motor Sales (TMS), U.S.A. Inc. introduced the 2010 Tundra full-size pickup truck and an all-new 4.6-liter V8 engine at the 2009 Chicago Auto Show, Feb. 11.
Toyota featured the all-new Tundra Platinum Package and the recently announced Tundra Work Truck. Value will be enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience feature upgrades. The 2010 Tundras will arrive at dealerships in April.
The new 4.6-liter V8 engine will be available on all 2010 model year Tundra models. With 310 horsepower, 327 lb-ft. of torque and internal preliminary fuel efficiency estimates of 15 mpg city and 20 mpg on the highway, the new engine is expected to deliver the best combination of power and fuel economy among any standard V8 in the full-size pickup segment, the company said. Like Tundra's optional 5.7-liter V8 engine, the new 4.6-liter V8 will be mated with a six-speed automatic transmission.
The Tundra work truck will be offered at a reduced MSRP. Tundra models equipped with the work truck are expected to carry a price adjustment that will range from $550 to $655 less than the truck's standard MSRP, depending on the model.
Pricing for the 2010 Tundra will be announced closer to its launch in April.
More Operations

Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
ATRI Names Next President and CEO
Page Siplon, a longtime transportation and logistics industry executive, has been chosen as the next president and CEO of the American Transportation Research Institute (ATRI).
Read More →
Coltrain Onsite Fleet Care Sponsors 2026 Cure Bowl to Support Cancer Research
The mobile fleet maintenance provider is supporting the annual college football bowl game, which has helped raise $6.83 million for cancer research since 2015.
Read More →
Racing Lessons, Electric Fleet Growth, and Ghostbusters Lead This Week's Work Truck News
Racing lessons for fleets, Republic Services' electric truck expansion, 40 years of fleet wisdom, truck trivia, autonomous yard trucks, and more headline this week's Truck Chat Cheat Sheet.
Read More →
