Motiv Electric Trucks, a manufacturer of medium-duty electric trucks and buses, has announced the appointment of Vince Mariano as head of corporate strategy and development.

Motiv said Mariano will help shape its future direction by leading strategic planning, identifying growth opportunities, and driving corporate development initiatives, including strategic partnerships. His first focus is on the development and execution of new initiatives and programs designed to help make it easier, more efficient and cost-effective for customers to electrify their fleets.

“Vince brings a wealth of experience across key sectors that are critical for new and sustained growth at Motiv,” said James Griffin, chief revenue officer at Motiv. “He has a proven history of creating innovative partnerships and strategic relationships to improve the customer experience, drive revenue and position companies for long-term growth.”

Decades of Experience Before Joining Motiv

Mariano has more than a decade of experience in a range of management consulting, customer engagement, product management and strategy in EV charging, fleet management and general business consulting.

Prior to Motiv, Mariano served as director of North American fleet sales for trucks and buses at ChargePoint, a leading provider of networked charging solutions for electric vehicles. He also served as a product portfolio manager for fleet, where he led growth strategy and go-to-market execution services.

Before ChargePoint, Mariano was director of customer experience at WEX, a provider of fleet management, fuel management, and information management services. During his tenure there he also served as manager of corporate strategy and chief of staff to leadership in portfolio risk and operations.

He began his career as a management consultant for the Beacon Group, an Accenture company, where he focused on growth strategy consulting for Fortune 500 companies.

Education Background in Economics & Business

Mariano earned a Bachelor of Arts degree in sociology/anthropology and economics from Middlebury College as well as a Master of Business Administration in data analytics from the Kenan-Flagler Business School at the University of North Carolina.

Motiv’s Electric Vehicles

Motiv has developed, manufactured and deployed electric step vans, box trucks and shuttles to businesses since 2009. More than 370 Motiv vehicles have hit the road and driven more than 5 million miles and delivered more than 300 million pounds of goods.

Motiv said 10 of the largest 20 medium-duty truck fleets in North America have deployed Motiv vehicles, including Purolator, Vestis (formerly Aramark Uniform Services), Cintas, Bimbo Bakeries, Shasta Linen Supply and other leading brands. 

Plus, Motiv now accounts for 45% of electric step vans in California and 19 % of step van deployments in the U.S. overall. Most importantly, Motiv leads the industry with repeat/follow-on orders; since founding, 64% of vehicles have been delivered to repeat customers.