In anticipation of the 2014 edition of the Specialty Equipment Market Association (SEMA) show, Mopar released sketches of its modified Ram vehicles headed for the aftermarket trade show in Las Vegas.

Mopar will display several innovative show vehicles, all reimagined with Mopar products, in a 15,345-square-foot exhibit on Nov. 4-7 at the Las Vegas Convention Center to demonstrate how enthusiasts can sprinkle their own rides with a little Mopar magic by choosing from the brand’s vast portfolio of parts and accessories.

Mopar will also be featuring modified Chrysler, Jeep, Dodge, and Fiat vehicles.

Mopar (a contraction of the words Motor and PARts) was trademarked in 1937 with the launch of an antifreeze product but truly made its mark in the 1960s during the muscle-car era,according to the automaker. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.