With the cold winter weather just a few short months away, now is the time to start thinking about a winter escape to San Diego, Calif. Running now through Oct. 31, 2013, the “Winter Escape to San Diego” sweepstakes will award one lucky ProDemand subscriber an all-expense paid trip to visit San Diego in early 2014 to enjoy the sights and the mild weather that the city has to offer.

“If you’ve been thinking about upgrading your shop to ProDemand, the ‘Winter Escape to San Diego’ contest is an added incentive to take the next step. It’s our way of showing our appreciation to our loyal customers. And you might find yourself leaving the snow and ice behind to enjoy the warm California sunshine,” said Nick DiVerde, senior marketing director for Mitchell 1. “This is a limited time opportunity that you don’t want to miss.”  

Subscribers of OnDemand5.com who upgrade to ProDemand via the official process during the sweepstakes period will automatically be entered into the sweepstakes and subsequently will receive one entry per day with login to ProDemand. All current ProDemand users will also be automatically entered into the sweepstakes — one entry per day with login to ProDemand during the sweepstakes period. OnDemand5.com subscribers may request their free upgrade to ProDemand on the official upgrade Web page: https://mitchell1.com/support/technical-support/.

One sweepstakes participant will be chosen at random as the grand prize winner and will receive round-trip airfare for two people to San Diego, three nights in a double occupancy room at a 4-star San Diego hotel, a rental car and $500. The winner will visit Mitchell 1 as a VIP guest and then spend a long weekend enjoying all that San Diego has to offer. In addition to the grand prize winner, 10 participants will also be chosen at random to win a free one-month subscription to Mitchell 1’s ProDemand.

ProDemand delivers accurate repair information to help automotive technicians complete their repair jobs faster, easier and smarter, without the need for further research. ProDemand  is concise, providing only the descriptions, procedures, specifications and diagrams that technicians need, so they don’t have to spend their valuable time sorting through volumes of information to find the one necessary item. SureTrack adds to the power of ProDemand with an exclusive combination of expert knowledge and detailed parts replacement records, all wrapped in an interactive community. SureTrack is currently offered as a free preview in ProDemand. For more information about ProDemand, visit www.mitchell1.com/prodemand.