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Mercedes 'Mbraces' Telematics

MONTVALE, NJ - Mercedes-Benz is launching a voice-controlled telematics system that all but puts a personal assistant in the car to find most any location, answer most any question, and cater to most any whim.

by Staff
November 16, 2009
1 min to read


MONTVALE, NJ - Mercedes-Benz is launching a voice-controlled telematics system that all but puts a personal assistant in the car to find most any location, answer most any question, and cater to most any whim, according to www.wired.com.

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The German automaker says "mbrace" provides "an unprecedented level of connectivity" and a suite of 18 services that do everything from locate your car in a crowded parking lot to order flowers for your spouse. A real, live human will provide directions if you're lost and even call a cab if you're tipsy. The system rolls out Monday as standard equipment in most models in the Mercedes showroom.

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"This is Mercedes-Benz's foray into the digital, connected universe that will soon enclose the car," Sascha Simon, director of advanced product planning, told Wired.com. "We're now used to a world where connectivity is everything and you expect to be connected to everything all the time."

Mbrace joins systems like Ford's Sync and GM's OnStar.

Originally posted on Automotive Fleet

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