Maxon Introduces the First Series Of “Severe Duty” Liftgates
SANTA FE SPRINGS, CA – Maxon Lift Corp introduces the new Severe Duty BMRA (BMRSD) – a workhorse designed for customers running deliveries in harsh weather climates.

SANTA FE SPRINGS, CA – Maxon Lift Corp introduces the new Severe Duty BMRA (BMRSD) – a workhorse designed for customers running deliveries in harsh weather climates. With capacities of 3500, 4400, 5500 and 6600 lbs. and designed for 96” or 102” wide truck bodies and trailers, the best selling columnlift in North America just got even better.
With standard power down and power opener functions, the BMRSD will prove to be a leading and performance enhanced liftgate in adverse weather conditions. Loaded with new features, Maxon’s BMRSD additionally offers a fully molded electrical harness that has been tested at temperatures of minus 25 degrees; our patented heavy-duty MAXPRO paint system with polyurea top coat and zinc rich primer provides the best corrosion protection in the industry; all stainless steel pins, and a bolt-on installation solution that eliminates the need for welding and repainting which saves time and money. “The BMRSD will revolutionize the liftgate industry”, says Ted Raquet, Vice President of Sales.
For more information, call (800) 227-4116 or visit www.maxonlift.com.
More Operations

Family Ties Inside the Fleet Families Building Careers Across Generations
Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways
During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.
Read More →
Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News
This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.
Read More →
What Fleet Employers Are Missing When Hiring Veterans
What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
