LINE-X raised more than $100,000 in just one month for St. Jude Children’s Research Hospital through participating franchises and thousands of charitable customers.

The fundraising effort, which took place in September during Childhood Cancer Awareness Month (CCAM), collected a donation from every bedliner sold at participating franchises, with half of each donation coming from franchises and the other half from LINE-X corporate.  

The combined LINE-X family took the fight against childhood cancer head-on by joining St. Jude Children’s Research Hospital as an official partner – raising a significant amount of funds for the noble cause. LINE-X’s constant company-wide mission to “protect what matters most” is reflected in the initiative – marking the first major fundraising effort between the two organizations.

The nationwide project is set to become an annual campaign, beginning next September.In addition to the bedliner promotion, several LINE-X franchises held local fundraisers by encouraging employees and their families to participate in St. Jude Walk/Run to End Childhood Cancer in local cities.