Land Rover Uses RFID to Track Fleet
IRVINE, CA – Land Rover is using WhereNet active RFID, real-time locating system (RTLS) technology to help automate processing of more than 150,000 new vehicles annually.
IRVINE, CA – Land Rover is using WhereNet active RFID, real-time locating system (RTLS) technology to help automate processing of more than 150,000 new vehicles annually. Deployed at Land Rover’s 308-acre assembly plant in Solihull, the tracking and management system improves production velocity and throughput, labor productivity, order-to-cash cycles, and vehicle quality. The Solihull plant produces the Defender, Discovery 3/LR3, Range Rover, and Range Rover Sport vehicles, according to the Web site www.industryweek.com.
Land Rover realized a complete return on investment in less than one year as a result of better labor utilization and reduced on-site dwell time of vehicles as a result of better management of their flow through the quality assurance processes. By dispatching cars more quickly into the delivery chain, Land Rover has improved its order-to-cash cycle time, resulting in considerable savings of millions of dollars.
The system manages vehicles as they roll off the assembly line and provides complete visibility of all finished vehicles regardless of where they are parked. Land Rover can also use the system in off-line areas to manage post-assembly verification and test processes, as well as quality repair, containment, and shipping zones.
More Technology

GM Brings New Truck Focused Interface to 2027 Silverado and Sierra
GM's new pickup interface puts trailering data, camera views, vehicle controls, and smartphone integration closer to the driver in the 2027 Silverado and Sierra.
Read More →
Samsara Driver Perks Expands Rewards Beyond the Long Haul Driver
Samsara’s new driver rewards program was built with a broader professional driver in mind, including employees who split their day between driving, job sites, service calls, and other work.
Read More →
AI Service Advisor Aims to Cut Fleet Repair Downtime
Fleetio said its AI Service Advisor can help fleets cut repair downtime by an average of 2.5 hours per repair while reducing manual maintenance work.
Read More →
Verra Mobility Launches AI-Driven Title & Registration Solution
Verra Mobility has launched a new AI-driven Title & Registration platform to help fleets move vehicles from acquisition to the road the same day while reducing compliance risk.
Read More →
Wialon Unlocks OEM Data to Give Fleet Owners Data Ownership & Operational Clarity
Wialon has introduced hardware-free OEM integration as the EU Data Act accelerates the shift in vehicle data access across the fleet industry in many countries.
Read More →
Teletrac Navman Promotes New CEO from Within
Teletrac Navman’s next CEO, Ricardo Buranello, has served as the company’s chief financial and operating officer. He brings deep financial and operational expertise, a strong strategic orientation, and an intimate knowledge of the business to his new role.
Read More →
Smith System Wants Work Truck Fleets to Look Beyond the Driver Alert
Smith System’s new Driver Risk Management program is built to help mixed work truck fleets turn telematics alerts and observations into specific behaviors, coaching actions, and measurable follow-up.
Read More →
Ford Pro Software Updates: August 26
Check out the latest Ford Pro software updates, including Google Maps integration, Remote Vehicle Alarm integration, Motor Pool for easier management of shared pool vehicles, and more.
Read More →
Where AI Is Actually Saving Fleet Managers Time
AI is moving past the buzzword stage and into the daily fleet workflow. Fleetio’s Brianna Perry Lang breaks down where fleets are seeing real time savings, from maintenance and data entry to repair decisions, safety, and compliance
Read More →
Are Work Truck Drivers Warming Up to Dash Cams and GPS Tracking?
A new survey finds field-service drivers may be more comfortable with dash cams and GPS tracking than fleet managers think, especially when the technology helps protect them after a crash.
Read More →
