Want More? Goodyear, Cooper Tire Women Named 2022 STEP Ahead Honorees
Katerina Jones Named TMSA Trailblazer Top Brand Innovator
The award recognizes individuals in the transportation industry whose achievements, performance, and vision have helped shape their company or the industry at large.

Katerina Jones has been instrumental in acquiring new high-profile clients and has led marketing initiatives such as industry reports, infographics, blogs, video content, and much more.
Photo: Fleet Advantage
Fleet Advantage announced today vice president, marketing and business development, Katerina Jones, has been named one of three Trailblazer Top Brand Innovators by the Transportation Marketing and Sales Association (TMSA).
This award recognizes individuals in the transportation industry whose achievements, performance, and vision have helped shape their company or the industry at large. According to TMSA, a panel of industry veterans and non-biased judges selected companies and individuals for their excellence in sales or marketing accomplishments in the past 12 to 18 months.
Jones has been instrumental in acquiring new high-profile clients and has led marketing initiatives such as industry reports, infographics, blogs, video content, and much more.
As an advocate for the advancement of women within the transportation industry, Jones has won awards, authored nearly two dozen articles, and has made podcast appearances, most recently discussing “the value of mentorship for women” in equipment finance on the Monitor Podcast Series. This past April, she was selected as a 2022 Influential Business Woman of the Year recipient by the South Florida Business Journal.
“Katerina’s client-centric and data-driven marketing approach has immensely increased the collaboration, transparency, and clarity of Fleet Advantage,” said John Flynn, CEO of Fleet Advantage. “As a part of our senior management team, Katerina has been significant in providing strategic guidance to the C-Suite on critical business matters as well as onboarding new clients through her structured marketing approach, which she executes and excels at daily.”
Jones involves herself in several charitable organizations, industry-related council positions, and committees. She has been actively involved in the National Private Truck Council (NPTC) for five years, as a member of the Annual Conference Planning Committee. She was also part of the Equipment Leasing Finance Association (ELFA) as a member of the Communications Committee that supports industry outreach and awareness of equipment financing.
Jones also developed and annually spearheads the IFDA (International Food Distribution Conference) Truck Driving Championship Kid’s Writing Contest. The contest recognizes the personal contribution of America’s Truckers and their children at the conclusion of the event.
More Operations

Think You Know Trucks? Take Our 19-Question Fleet Trivia Challenge
From chicken lights to diesel engines and trucking history, test your knowledge with 19 questions from the 2026 Work Truck Exchange and Heavy Duty Trucking Exchange.
Read More →
Where’s My Truck: Inside the Fleet Logistics Work Nobody Sees
Shades of Fleet video thumbnail featuring Lauren Fletcher beside the text “The People Behind the Process, Keeping Fleets Moving,” with fleet vehicles and logistics imagery in the background.
Read More →
Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


It's 10 p.m... Do You Know Who Has Access to Your Fleet?
Preventing cargo theft requires investment in technology, operational processes, and employee training. In an industry with tight margins, it can be difficult to justify investments whose value is measured by incidents that might never occur.
Read More →
GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Truckers’ Strike Rumors, New GM Engines, and Hidden Idling Costs Lead This Week’s News
Truckers’ strike rumors, GM’s new 2027 engines, hidden idling costs, racing lessons, IRP rules, and more headline this week’s Truck Chat Weekly Cheat Sheet.
Read More →
Shades of Fleet Wants to Hear From You About Building a Culture of Care
Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.
Read More →
What Racing Can Teach Work Truck Fleets About the Work Nobody Sees
Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.
Read More →
New Fleet Guides, Hidden Truck Wear, and Driver Fit Lead This Month
Our latest Truck Chat recap covers new Fleet Guides, hidden idling costs, driver fit, lighter-truck registration rules, and year-round technician appreciation.
Read More →
Work Truck Takes Fleet Rivalry Downhill to Support Skilled Trades
Team Fletcher claimed a head-to-head win and second overall as Work Truck and Automotive Fleet helped raise $22,000 for the Hourglass Foundation.
Read More →
