Learn More: Yokohama Tire’s 121T Regional Trailer Tire
In Memoriam: Jim MacMaster, Yokohama Tire
Jim MacMaster, who spent 39 years in the tire industry, retired from Yokohama in 2010 after 30 years with the company.

Jim MacMaster is survived by his wife of 57 years, Teri, and their children and grandchildren.
Photo: Work Truck/Yokohama Tire
Jim MacMaster, Yokohama Tire's former EVP and COO, died on June 14. He was 75.
MacMaster, who spent 39 years in the tire industry, retired from Yokohama in 2010 after 30 years with the company. He also served as chairman of the Rubber Manufacturers Association (now called the U.S. Tire Manufacturers Association) from 2007-2009. MacMaster was also on the board of directors at Lehigh Technologies in Georgia since 2014.
“We are saddened by the news of Jim’s passing. He was a great leader, friend and mentor to many in the industry,” said Andrew Briggs, Yokohama’s VP of marketing, who worked under MacMaster. “On behalf of everybody at Yokohama, we are proud and honored to have worked with Jim. Our sincerest condolences go out to his wife Teri, their children and grandchildren. Jim was an inspiration and will be sorely missed.”
MacMaster began his career with a three-year stint in the Navy, followed by work in the defense and computer industries. He then spent 10 years on the manufacturing and dealer side of the tire business, before joining Yokohama in January 1981. MacMaster held nearly every leadership position at Yokohama, and was promoted to EVP/COO in 2009.
During his 30-year tenure at Yokohama Tire, the organization saw major growth in sales and expansion.
“The tire industry has been home for most of my adult life,” MacMaster said when he retired. “The terms ‘team’ and ‘relationships’ are often overused, but our team at Yokohama has taken this company from lean years to prosperity. I want to thank everybody for their dedication and support. I have been privileged to watch careers and families grow and I am so proud of our associates. I have also been very fortunate to have wonderful relationships with our customers, our marketing partners and industry leaders. My time at Yokohama was full of so many favorite memories.”
MacMaster is survived by his wife of 57 years, Teri, and their children and grandchildren. The family has asked that donations to the Salvation Army in MacMaster's name be made in lieu of flowers.
More Operations

Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
ATRI Names Next President and CEO
Page Siplon, a longtime transportation and logistics industry executive, has been chosen as the next president and CEO of the American Transportation Research Institute (ATRI).
Read More →
Coltrain Onsite Fleet Care Sponsors 2026 Cure Bowl to Support Cancer Research
The mobile fleet maintenance provider is supporting the annual college football bowl game, which has helped raise $6.83 million for cancer research since 2015.
Read More →
Racing Lessons, Electric Fleet Growth, and Ghostbusters Lead This Week's Work Truck News
Racing lessons for fleets, Republic Services' electric truck expansion, 40 years of fleet wisdom, truck trivia, autonomous yard trucks, and more headline this week's Truck Chat Cheat Sheet.
Read More →
