Holman announced that Eric Attias has joined the company as Vice President of Sales for the organization’s Canadian Fleet and Mobility division.

In his new role, Attias is tasked with sustaining Holman’s continued growth in the Canadian market and throughout North America.

Attias will also provide strategic oversight for a team of Canadian sales managers who are responsible for aligning the company’s holistic fleet management solutions with the specific needs of each customer to optimize efficiency and minimize total cost of ownership throughout the entire vehicle lifecycle–buy, drive, service, and sell.

“Eric’s extensive leadership experience and operational fleet expertise combined with his profound understanding of the Canadian market will be invaluable to our clients and our entire organization. We’re certainly excited to welcome him to Holman,” said Craig Pierce, Senior Vice President, Fleet & Mobility Sales, Holman.

Moving up the Ranks

Attias joins Holman from Toromont Cat, one of the largest Caterpillar dealers in the world, where he most recently served as Head of Underground Mining Operations.

In this role, Attias led a team whose primary mandate was to support a large, rapidly growing fleet of underground mining equipment at major mining sites across Eastern Canada.

Prior to his time with Toromont Cat, Attias held several senior leadership roles in sales, business development, strategic planning, and product development with Petro-Canada.

“Holman is revered across the industry for fostering a workplace culture that truly puts its people, its customers, and its communities above all else. I’m thrilled to have the opportunity to help further this long-standing reputation and support our customers throughout Canada with innovative fleet management services,” said Attias.

Attias will be based in Holman’s Canadian headquarters in Mississauga, Ontario.