Work Truck Logo
MenuMENU
SearchSEARCH

Hino Ranks Highest in Conventional Medium-Duty Truck Owners Customer Satisfaction Study

WESTLAKE VILLAGE, CA - Fuel economy has improved considerably among 2007 model-year medium-duty engines, compared with 2006 model-year engines, driving an increase in owner satisfaction.

by Staff
December 2, 2009
2 min to read


WESTLAKE VILLAGE, CA - Fuel economy has improved considerably among 2007 model-year medium-duty engines, compared with 2006 model-year engines, driving an increase in owner satisfaction, according to the J.D. Power and Associates 2009 Medium-Duty Truck Engine and Transmission Customer Satisfaction Study.

Ad Loading...

The study, now in its second year, measures customer perceptions of 2007 model-year Class 5, 6 and 7 gasoline and diesel engines, and provides manufacturers with a comprehensive and objective measure of customer satisfaction with the products and related dealer service. Four factors are measured to determine overall engine satisfaction. In order of importance, they are: engine warranty; engine quality; engine performance; and cost of engine ownership.

Ad Loading...

The 2009 study finds that 2007 model-year medium-duty engines have considerably higher fuel economy than 2006 model-year engines did in the 2008 study. Fuel economy improves the most for Class 6 trucks, averaging 9.4 miles per gallon, compared with 8.8 miles per gallon last year. Fuel economy gains are less notable for Class 5 and especially Class 7 trucks; however, the average reported fuel economy improves from 2008 for five of the seven medium-duty engine manufacturers included in the study.   

The improvement in fuel economy drives an increase in satisfaction with the cost of ownership factor, as well as an improvement in satisfaction with medium-duty engines overall.

"With business owners trying to minimize expenses in this tight economy, reducing the cost of ownership-particularly their fuel expense-is top of mind," said Brian Etchells, senior research manager in the commercial vehicle group at J.D. Power and Associates.

Hino Trucks engines rank highest in customer satisfaction for a second consecutive year with a score of 776 on a 1,000-point scale, and performs particularly well in engine quality and engine warranty. Mercedes-Benz (755) and Caterpillar (742) follow Hino in the rankings.

"Hino Trucks engines continue to perform well across the board, particularly with regard to quality," said Etchells. "When compared to the average engine in this market, Hino Trucks engines tend to have fewer engine problems and less downtime."

Ad Loading...

The 2009 Medium-Duty Truck Engine and Transmission Customer Satisfaction Study is based on responses from 1,589 primary maintainers of two-year-old conventional cab medium-duty trucks. The study was fielded in July and August 2009. For more information or to view medium-duty engine rankings, visit JDPower.com.

More Operations

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Lauren Fletcher points toward the red-and-white Ringmaster of the Road soap box derby car. Bold text reads “Race Ready,” “Ringmaster of the Road,” and “Akron Bound.”
Operationsby Lauren FletcherJuly 31, 2026

Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2

The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.

Read More →
Chris Brown of Automotive Fleet and Lauren Fletcher of Work Truck pose beside a Soap Box Derby car in a Team Brown vs. Team Fletcher race graphic benefiting The Hourglass Foundation.
Operationsby News/Media ReleaseJuly 30, 2026

It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships

Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.

Read More →
Ad Loading...
Lauren Fletcher stands against a dark blue background beside the headline “Fleets Run on Confidence.” Additional text reads “July 2026” and “Safety, Technicians, Leadership, Mixed Energy.”
Sponsoredby Lauren FletcherJuly 30, 2026

Fleet Confidence, Safety, and Smarter Risk Management Lead This Month

This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.

Read More →
Tina Kourakos smiles beside bold black-and-yellow Fleet Legends graphics promoting her spotlight interview on decades of fleet leadership.
Sponsoredby Lauren FletcherJuly 29, 2026

From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons

Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.

Read More →
Six WEX and Standard Fleet team members pose together in front of a WEX-branded backdrop, commemorating a business partnership or collaboration between the two companies.
Operationsby News/Media ReleaseJuly 29, 2026

WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers

This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.

Read More →
Ad Loading...
Work Truck Trucks, Tips & Tours YouTube thumbnail promoting Motive Atlas AI, featuring a rugged tablet displaying the Atlas interface with the headline, “Save Time with AI,” and a Truck Chat “Watch Now” button.
Operationsby Wayne ParhamJuly 27, 2026

Meet Atlas: Motive's AI Assistant for Fleets

Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
NTEA promotional graphic featuring the Federal Excise Tax Guide for the Work Truck Industry alongside the NTEA logo, highlighting a comprehensive guide to the 12% federal excise tax on work trucks, tractors, and trailers.
Operationsby News/Media ReleaseJuly 22, 2026

NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry

NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.

Read More →
Ad Loading...
Multi-level car carrier transporting white pickup trucks and sedans along a highway, illustrating commercial vehicle logistics and fleet vehicle delivery.
Operationsby News/Media ReleaseJuly 20, 2026

Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet

Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.

Read More →