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Hino Ranks Highest in Conventional Medium-Duty Truck Owners Customer Satisfaction Study

WESTLAKE VILLAGE, CA - Fuel economy has improved considerably among 2007 model-year medium-duty engines, compared with 2006 model-year engines, driving an increase in owner satisfaction.

by Staff
December 2, 2009
2 min to read


WESTLAKE VILLAGE, CA - Fuel economy has improved considerably among 2007 model-year medium-duty engines, compared with 2006 model-year engines, driving an increase in owner satisfaction, according to the J.D. Power and Associates 2009 Medium-Duty Truck Engine and Transmission Customer Satisfaction Study.

The study, now in its second year, measures customer perceptions of 2007 model-year Class 5, 6 and 7 gasoline and diesel engines, and provides manufacturers with a comprehensive and objective measure of customer satisfaction with the products and related dealer service. Four factors are measured to determine overall engine satisfaction. In order of importance, they are: engine warranty; engine quality; engine performance; and cost of engine ownership.

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The 2009 study finds that 2007 model-year medium-duty engines have considerably higher fuel economy than 2006 model-year engines did in the 2008 study. Fuel economy improves the most for Class 6 trucks, averaging 9.4 miles per gallon, compared with 8.8 miles per gallon last year. Fuel economy gains are less notable for Class 5 and especially Class 7 trucks; however, the average reported fuel economy improves from 2008 for five of the seven medium-duty engine manufacturers included in the study.   

The improvement in fuel economy drives an increase in satisfaction with the cost of ownership factor, as well as an improvement in satisfaction with medium-duty engines overall.

"With business owners trying to minimize expenses in this tight economy, reducing the cost of ownership-particularly their fuel expense-is top of mind," said Brian Etchells, senior research manager in the commercial vehicle group at J.D. Power and Associates.

Hino Trucks engines rank highest in customer satisfaction for a second consecutive year with a score of 776 on a 1,000-point scale, and performs particularly well in engine quality and engine warranty. Mercedes-Benz (755) and Caterpillar (742) follow Hino in the rankings.

"Hino Trucks engines continue to perform well across the board, particularly with regard to quality," said Etchells. "When compared to the average engine in this market, Hino Trucks engines tend to have fewer engine problems and less downtime."

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The 2009 Medium-Duty Truck Engine and Transmission Customer Satisfaction Study is based on responses from 1,589 primary maintainers of two-year-old conventional cab medium-duty trucks. The study was fielded in July and August 2009. For more information or to view medium-duty engine rankings, visit JDPower.com.

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