High Gasoline Prices Mean Better Deals for Full-Size or Midsize SUVs
ATLANTA -- As gasoline prices remain high, now is a good time to buy a large SUV, according to the recent Shoppers Insights report from the AutoTrader.com Trend Engine.
ATLANTA -- As gasoline prices remain high, now is a good time to buy a large SUV, according to the recent Shoppers Insights report from the AutoTrader.com Trend Engine. In a tracking study conducted by AutoTrader.com, 66 percent of new-car shoppers indicated that they are more likely to consider a more fuel-efficient vehicle due to high gas prices, and shopping activity on the AutoTrader.com site confirms that interest in full-size and midsize SUVs has declined. Less demand for larger vehicles typically relates to more available incentives.
"Automakers have a higher need to offer deals on vehicles that are less in demand to move them off dealer lots, so there's a connection between shopper interest in particular vehicles and the number of available incentives," said Rick Wainschel, vice president of automotive insights at AutoTrader.com. "Because of today's high gas prices, shoppers are showing significantly more interest in smaller, more fuel-efficient vehicles, so there are more deals to be had on larger vehicles like SUVs."
Since the beginning of the year, views for new full-size SUVs are down 29 percent, and views for new midsize SUVs are down 11 percent. This lower demand for larger SUVs means better deals are likely to be available. In looking at the most popular full-size and midsize SUVs on AutoTrader.com in April, this is certainly the case. All five of the most-viewed new full-size SUVs on AutoTrader.com currently offer incentives, and the same is true for the five most-viewed midsize SUVs.
Most-Viewed Full-Size SUVs:
1. Chevrolet Tahoe
2. Dodge Durango
3. Chevrolet Suburban
4. Ford Expedition
5. GMC Yukon
Most-Viewed Midsize SUVs:
1. Jeep Wrangler
2. Jeep Grand Cherokee
3. Ford Explorer
4. Chevrolet Equinox
5. Ford Edge
More Operations

Family Ties Inside the Fleet Families Building Careers Across Generations
Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways
During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.
Read More →
Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News
This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.
Read More →
What Fleet Employers Are Missing When Hiring Veterans
What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
