Grégory Boucharlat has been named senior vice president, Global Commercial, for the Goodyear Tire & Rubber Company. He joins the company's senior leadership team with responsibility for the global strategic coordination of the company's commercial tire business.

Boucharlat will continue to lead Goodyear's Tires-as-a-Service (TaaS) organization as part of the company's commercial operations. He will report directly to Mark Stewart, Goodyear CEO and president.

"Grégory brings to this new role proven abilities to drive innovation in our business and expand his leadership responsibility. He is well-positioned to have a fast start and ensure a seamless transition for our Commercial business. I have enormous confidence in his ability to lead our Commercial business on a global scale as our next step in creating a unified and aligned global company," Stewart said.

More than 30 Years at Goodyear

Since joining Goodyear more than 30 years ago, Boucharlat has been a key contributor to Goodyear's EMEA commercial tire business, beginning in truck tire sales and holding various leadership roles of increasing responsibility during his tenure, including vice president, Commercial EU. He expanded his scope by working globally, gaining significant knowledge of Goodyear's commercial business beyond Europe in his most recent role as vice president, TaaS.

Boucharlat's appointment is effective immediately. He will be based in Brussels, Belgium.