Learn More About EV Trucks: Bridging the Gap: Electric Trucks
GMC Celebrates Sierra EV with NTWRK
In celebration of the new Sierra EV, on October 20th, GMC will livestream a full "Day of Drops" on shopping platform NTWRK.
October 14, 2022
The Sierra EV is the newest addition to GMC’s electric revolution.
Photo: GMC
2 min to read
GMC is teaming up with leading livestream shopping platform NTWRK for a full Day of Drops on October 20th. The partnership is to celebrate the reveal of its new all-electric vehicle, the first-ever Sierra EV.
The Day of Drops will include six curated products from NTWRK, all powered by GMC.
"The Sierra EV is a bold play in GMC’s growing electric-vehicle portfolio, and we’re happy to be a part of their electric revolution. NTWRK is very passionate about a zero-emissions future, so this is the exact thing we can support and champion as we all work together toward an all-electric future," NTWRK CEO Aaron Levant says.
“The Sierra EV is the newest addition to GMC’s electric revolution, which began with the GMC HUMMER EV supertruck,” said Molly Peck, vice president of Buick and GMC marketing. “This collaboration with NTWRK celebrates the next chapter of the Sierra franchise, bringing forward premium talent and products that enhance the reveal of the first-ever Sierra EV.”
NTWRK and GMC's Day of Drops
Additionally, American professional ice hockey center for the NHL’s Toronto Maple Leafs, Auston Matthews, will present the “Convertible Traveler Garment Bag.”
It’s a bag for those who have affinity for luxury, fashion, lifestyle and travel. Matthews helped put his spin on this premium quality product that’s functional and transforms travel through tasteful design. Four bags will drop on NTWRK, each costing $340. Fans will have the opportunity to purchase these custom bags.
“I’m excited to be collaborating with GMC and NTWRK on this exclusive garment bag, it is a great way to travel in style,” said Auston Matthews.
NTWRK’s Day of Drops will also include a variety of products such as art and collectibles.
Other creators involved include Hoop Dream Studios, a curated BE@RBICKS drop, and a luxury art drop featuring designers such as HAROSHI, Cristina Martinez, MATT SENNA, and more.
The Day of Drops will culminate in a special live episode, where GMC will reveal the first-ever Sierra EV at 5:00pm ET on October 20th.
GMC also has several updating Sierra models dropping in 2024. These include the Sierra Heavy Duty and HD Denali Ultimate. Both will sport upgraded interiors and exteriors. You can read more about them here.
More Operations
Family Ties Inside the Fleet Families Building Careers Across Generations
Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways
During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.
Read More →
Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News
This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.
Read More →
What Fleet Employers Are Missing When Hiring Veterans
What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →
Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →