Geotab has introduced the GO Focus Plus AI dash cam, a dual-facing device paired with its new video intelligence platform. The system uses in-cab voice coaching to help drivers self-correct risky behaviors.

In a recent pilot, the dash cam reduced:

• Tailgating incidents by 90%

• Phone use by 95%

The goal is to prevent accidents by turning alerts into immediate coaching opportunities, shifting fleet safety from reactive to proactive.

Industry Context

Large truck crashes remain a concern, with 5,300 fatal crashes in 2023, a 43% increase over the past decade. Geotab’s survey found that more than one-third of drivers considered leaving the profession last year, citing stress, long hours, and safety challenges.

Key Features of GO Focus Plus

• Proactive Driver Coaching: Instant in-cab voice prompts for distractions such as phone use, fatigue, or tailgating.

• Targeted Fleet Management: AI filters urgent risks and repeat patterns, pairing alerts with video and contextual data.

• Seamless Integration: MyGeotab platform assigns, tracks, and recognizes progress to reinforce a safety culture

Evolving AI Video Intelligence Platform

Geotab’s platform is designed to improve over time. Each software update refines detection and coaching automatically. The system’s open architecture supports a growing range of cameras and capabilities expected in future releases.

“The safest fleet is a well-supported fleet,” said Charlie Elliott, Senior Vice President of Marketing and Marketplace at Geotab. “By combining video with data intelligence, we’re giving drivers real-time support and helping managers build a culture of safety.”