IRVING, TEXAS - GE Capital, Americas unveiled a proprietary website of premium-rich content to its trucking industry customers at the American Truck Dealers (ATD) Convention and Exposition April 15-18 in Phoenix. Attendees were invited to visit the GE Capital booth for a one-on-one demonstration.

"With lots of input from our customers, we've built an easy-to-navigate platform that delivers industry news, insights and management tools that can help trucking industry professionals compete in an increasingly complex world," said Dan Clark, president and general manager of GE Capital, Transportation Finance.

"With the barrage of information coming from multiple sources, it's difficult to stay on top of the news," said Dave Wirth, corporate finance manager with ATC Freightliner Group. "This GE site will be very useful to multiple levels of management, considering the many challenges facing our industry today."

The site features articles and videos on important industry developments as well as practical tools that can aid decision-making at all levels within an organization, from general management to finance and insurance (F&I) to sales. It also enables access to invitation-only webinars and other GE Capital industry events, and it provides customers with a single place to access their GE Capital account information.

In addition to this specialized content, customers will receive access to a digital marketing suite, including a prospecting tool to help users find new customers efficiently; live and commercial-free financial coverage from CNBC; and best-selling executive book summaries.

To find out more, trucking industry customers should contact their GE Capital sales representative or visit the GE Capital booth at ATD.

The trucking industry version of the site is the first in a series of specialized sites that will provide customers of GE Capital, Americas with a wide variety of tools to further their business goals. Beginning in June and continuing through the end of this year, GE Capital, through its Access GE program, will launch sites catering to more than 20 specialized industries, including technology; food and beverage; and metals, mining and metals fabrication.