Full-Size Pickup Truck Growth Expected to Slow in 2014
With new-vehicle sales expected to improve 1.6 percent year-over-year in January to a total of 1.06 million units, following a huge year in 2013, full-size pickup truck sales should see growth slow in 2014.
New-vehicle sales are expected to improve 1.6 percent year-over-year in January to a total of 1.06 million units, and an estimated 15.9 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Bookwww.kbb.com, the leading provider of new and used car information. At 15.9 million, this would be the highest recorded January SAAR since 2007, when it was 16.4 million.
"January is typically the weakest sales month of the year as many consumers take advantage of holiday deals in December. However, winter storms also could impact new-vehicle sales this month, as much of the country deals with historically cold weather and snowstorms," said Alec Gutierrez, senior analyst for Kelley Blue Book. "Early estimates indicate fleet sales will be down as well."
Compact crossovers will continue to report double-digit growth for the fifteenth month in a row, albeit slower than the 20 percent growth seen last year.
"Following a huge year in 2013, full-size pickup truck sales should see growth slow in 2014," said Gutierrez. "General Motors will look to cut back on incentives on the all-new Chevrolet Silverado and GMC Sierra, while Ford manages their inventory before its new line of F-Series trucks hits the market later this year."
Sales Volume 1 | Market Share | |||||
Segment | Jan-14 | Jan-13 | YOY % | Jan-14 | Jan-13 | YOY % |
Mid-Size Car | 177,000 | 177,730 | -0.4% | 16.7% | 17.0% | -0.3% |
Compact Crossover | 138,000 | 125,311 | 10.1% | 13.0% | 12.0% | 1.0% |
Full-Size Pickup Truck | 123,000 | 126,115 | -2.5% | 11.6% | 12.1% | -0.5% |
1 Kelley Blue Book Automotive Insights | ||||||
2 Includes segments not shown | ||||||
More Operations

Fleet Conversations and Connections at Work Truck Exchange 2026
Fleet connections, friendly competition, and a few flying axes. See the people and moments that brought Work Truck Exchange 2026 to life.
Read More →
Workhorse Enters Modular AI Infrastructure Market Through TerraPod Partnership with RHAELM
Workhorse’s initial agreement with RHAELM is to develop a full-scale TerraPod manufacturing spec unit, then a non-binding letter of intent covers further expanding the partnership, including a supply agreement and a contemplated contingent initial order for 150 TerraPod systems.
Read More →
Your Fleet Experience Deserves a Vote
You know what happens after the vehicle leaves the dealership. Work Truck’s fleet awards give that experience a place in the industry conversation, and a reason to make your voice heard.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →
Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
