Full-Size Pickup Truck Growth Expected to Slow in 2014
With new-vehicle sales expected to improve 1.6 percent year-over-year in January to a total of 1.06 million units, following a huge year in 2013, full-size pickup truck sales should see growth slow in 2014.
New-vehicle sales are expected to improve 1.6 percent year-over-year in January to a total of 1.06 million units, and an estimated 15.9 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Bookwww.kbb.com, the leading provider of new and used car information. At 15.9 million, this would be the highest recorded January SAAR since 2007, when it was 16.4 million.
"January is typically the weakest sales month of the year as many consumers take advantage of holiday deals in December. However, winter storms also could impact new-vehicle sales this month, as much of the country deals with historically cold weather and snowstorms," said Alec Gutierrez, senior analyst for Kelley Blue Book. "Early estimates indicate fleet sales will be down as well."
Compact crossovers will continue to report double-digit growth for the fifteenth month in a row, albeit slower than the 20 percent growth seen last year.
"Following a huge year in 2013, full-size pickup truck sales should see growth slow in 2014," said Gutierrez. "General Motors will look to cut back on incentives on the all-new Chevrolet Silverado and GMC Sierra, while Ford manages their inventory before its new line of F-Series trucks hits the market later this year."
Sales Volume 1 | Market Share | |||||
Segment | Jan-14 | Jan-13 | YOY % | Jan-14 | Jan-13 | YOY % |
Mid-Size Car | 177,000 | 177,730 | -0.4% | 16.7% | 17.0% | -0.3% |
Compact Crossover | 138,000 | 125,311 | 10.1% | 13.0% | 12.0% | 1.0% |
Full-Size Pickup Truck | 123,000 | 126,115 | -2.5% | 11.6% | 12.1% | -0.5% |
1 Kelley Blue Book Automotive Insights | ||||||
2 Includes segments not shown | ||||||
More Operations

Are You Saying These Work Truck Company Names Correctly?
Think you know how to pronounce the biggest names in work trucks? We asked the companies themselves to settle it once and for all.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
Is Your Fleet Structure Built to Scale?
As fleets grow across regions, structural inconsistencies can increase costs, limit visibility, and create operational risk. This guide helps fleet and business leaders evaluate whether their current operating model can support growth without sacrificing control or performance.
Read More →
Fleet Management Guide for Growing Field Service Fleets
As HVAC, plumbing and contractor businesses grow, fleet complexity can begin to affect technician productivity, customer response times, operating costs, and revenue. This guide helps field service leaders build a more structured approach to managing vehicles, drivers, maintenance, safety, and lifecycle decisions.
Read More →
Fleet Forward Conference Registration Opens With Plenty on Tap for Work Truck Fleets
From commercial vehicle safety and AI to benchmarking, crash costs, OEM relationships, and autonomy, this year’s Fleet Forward Conference agenda has plenty aimed at the issues work truck fleets are dealing with now and preparing for next.
Read More →
Viatec Fleet Intelligence: Turning Fleet Data into Actionable Insights
Fleet managers don't need more data, they need better answers. Viatec's new Fleet Intelligence platform connects telematics, maintenance, fuel, finance, video, and other systems to deliver actionable insights through simple, natural language queries.
Read More →
Drones, Robots, DTNA Manufacturing Moves, and Smarter Fleet Tech Lead the News
Drones, robots, major manufacturing moves, and smarter connected fleet technology headline this week’s Truck Chat Cheat Sheet.
Read More →Motive Automations Explained: From Insight to Action
Motive Automations helps fleets turn real-time insights into immediate action. In this video, you will learn how automated workflows can notify drivers, alert maintenance teams, streamline coaching, and even use AI-powered Atlas calls to improve safety and efficiency.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
Fleet Safety, Technician Trends and Mixed-Energy Strategy
Take a look at the people, preparation, leadership, and technology helping fleets stay ready before something goes wrong this month.
Read More →

