DEARBORN, MI – Ford is moving quickly to address driver demands for increased visibility
with the Blind Spot Mirror, pulling ahead the feature’s introduction by one
year to launch this fall as standard equipment on the 2009 Ford Edge.
“Ford is committed to delivering innovative features that
provide a better driving experience for the customer,” said Derrick Kuzak, Ford
group vice president, Global Product Development. “The Blind Spot Mirror is the
latest example of our strategy to move fast and to be industry leaders in
enhancing the ownership experience.”
Ford’s Blind Sport Mirror answers customers’ demands for
better visibility as they change lanes or parallel park. This affordable
technology will debut on the 2009 Edge later this year and eventually will be
offered on several future Ford, Lincoln, and Mercury vehicles as standard
equipment.
The Blind Spot Mirror is a traditional side view mirror
designed with a secondary convex spotter in the top outer corner, which
provides a view of the driver’s blind spot. When traffic enters the driver’s
blind spot on either side of the vehicle, it is visible in the secondary convex
mirror, alerting the driver of potential danger.
Ford’s push to develop the Blind Spot Mirror and migrate it
across its lineup comes as a result of careful customer research, said Kelly
Kohlstrand with Ford’s Advanced Product Marketing and Technology Planning team.
“We’re committed to offering new features that address unmet
customer needs,” Kohlstrand said. “Customers told us that visibility is
important to them and that they specifically desired a more effective outside
rearview mirror.”
Early drive clinics conducted by Ford show that nearly 76
percent of focus group clinic participants said the mirror improved their
confidence while driving. In addition, the participants said the learning curve
or adjustment to the using the Blind Spot Mirror was minimal.
