Ford F-Series Trucks and Utilities Recognized by Texas Auto Writers
SAN ANTONIO – The Texas Auto Writers Association (TAWA) has awarded Ford F-Series trucks and utilities with top honors in key categories after comparing the vehicles against competitors during the group’s annual Texas Truck Rodeo near San Antonio.

2013 Ford F-Series SUper Duty
SAN ANTONIO – The Texas Auto Writers Association (TAWA) has awarded Ford F-Series trucks and utilities with top honors in key categories after comparing the vehicles against competitors during the group’s annual Texas Truck Rodeo near San Antonio.
“Texas is the No. 1 one truck market in the United States, and Ford is the best-selling truck in Texas,” said David Mondragon, Ford Motor Company General Marketing Manager. “Texas truck buyers have helped F-Series continue as the nation’s top-selling truck for 35 consecutive years and the best-selling vehicle for the past 30 years. We’re also proud that Escape sales are on pace to surpass last year’s record sales and that Explorer sales are up 17.2 percent this year.”
Ford F-Series Trucks have been awarded TAWA’s coveted “Truck of Texas” honor in eight of the past 10 years and have been named “Truck Line of Texas” in 13 out of the past 14 years.
Ford has the largest share of the light- and heavy-duty pickup truck market in North America – 38 percent, according to the manufacturer. Ford’s share is up 1.3 percentage points over last year. Through September, Ford sold 463,733 trucks. That’s 165,533 more than the nearest competitor and its 14th straight month of sales increases, according to Ford.
Sales of Ford F-150’s award-winning, segment-exclusive 3.5L EcoBoost engine have exceeded more than 200,000 since 2011.
More Operations

Think You Know Trucks? Take Our 19-Question Fleet Trivia Challenge
From chicken lights to diesel engines and trucking history, test your knowledge with 19 questions from the 2026 Work Truck Exchange and Heavy Duty Trucking Exchange.
Read More →
Where’s My Truck: Inside the Fleet Logistics Work Nobody Sees
Shades of Fleet video thumbnail featuring Lauren Fletcher beside the text “The People Behind the Process, Keeping Fleets Moving,” with fleet vehicles and logistics imagery in the background.
Read More →
Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


It's 10 p.m... Do You Know Who Has Access to Your Fleet?
Preventing cargo theft requires investment in technology, operational processes, and employee training. In an industry with tight margins, it can be difficult to justify investments whose value is measured by incidents that might never occur.
Read More →
GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Truckers’ Strike Rumors, New GM Engines, and Hidden Idling Costs Lead This Week’s News
Truckers’ strike rumors, GM’s new 2027 engines, hidden idling costs, racing lessons, IRP rules, and more headline this week’s Truck Chat Weekly Cheat Sheet.
Read More →
Shades of Fleet Wants to Hear From You About Building a Culture of Care
Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.
Read More →
What Racing Can Teach Work Truck Fleets About the Work Nobody Sees
Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.
Read More →
New Fleet Guides, Hidden Truck Wear, and Driver Fit Lead This Month
Our latest Truck Chat recap covers new Fleet Guides, hidden idling costs, driver fit, lighter-truck registration rules, and year-round technician appreciation.
Read More →
Work Truck Takes Fleet Rivalry Downhill to Support Skilled Trades
Team Fletcher claimed a head-to-head win and second overall as Work Truck and Automotive Fleet helped raise $22,000 for the Hourglass Foundation.
Read More →
