Fleet Sentiment Buying Index Indicates Poor Order Activity for Q1
COLUMBUS, OHIO - The Q1 2010 FSR Equipment Buying Index as reported by CK Commercial Vehicle Research fell 21 percent from Q4 2009 to a reading of 54.5.

COLUMBUS, OHIO - The Q1 2010 FSR Equipment Buying Index as reported by CK Commercial Vehicle Research (www.ckcvr.com) fell 21 percent from Q4 2009 to a reading of 54.5. The FSR Buying Index is a simple measure of planned buying behavior of for-hire, private and government fleets responding to CKCVR's Fleet Sentiment quarterly questionnaire. The index is calculated based on a 100 reading in Q1 2008 when 49 percent of survey respondents planned power unit purchases and 49 percent planned trailer purchases.
The reluctance of fleet buyers to place orders for power units or for trailers in the first three months of 2010 resulted in the poor Q1 FSR Buying Index reading. 28 percent of respondents to the CKCVR's Q1 Fleet Sentiment questionnaire indicated they planned to place orders for power units and 25 percent planned trailer purchases. Details of planned orders are reported in the Fleet Sentiment Report available to subscribers. Extremely low reported Class 8 net orders for January reflect the sentiment of CKCVR's fleet advisors.
CKCVR regularly polls their group of fleet advisors about equipment purchasing, operating and maintenance practices. The quarterly Fleet Sentiment survey includes questions about short and longer term equipment buying plans, preferred OEM, new specs, current fleet capacity vs. freight demand, equipment utilization rates including the percent of parked vehicles, and current industry issues. Beginning in Q1 2010, engine technology choices will be reported as well. In January 2010, 60 fleets operating more than 110,000 medium- and heavy-duty vehicles responded to the Fleet Sentiment questionnaire. For more information about the Fleet Sentiment Report or other research conducted by CK Commercial Vehicle Research send an e-mail to chris@ckcvr.com.
More Operations

Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
ATRI Names Next President and CEO
Page Siplon, a longtime transportation and logistics industry executive, has been chosen as the next president and CEO of the American Transportation Research Institute (ATRI).
Read More →
Coltrain Onsite Fleet Care Sponsors 2026 Cure Bowl to Support Cancer Research
The mobile fleet maintenance provider is supporting the annual college football bowl game, which has helped raise $6.83 million for cancer research since 2015.
Read More →
Racing Lessons, Electric Fleet Growth, and Ghostbusters Lead This Week's Work Truck News
Racing lessons for fleets, Republic Services' electric truck expansion, 40 years of fleet wisdom, truck trivia, autonomous yard trucks, and more headline this week's Truck Chat Cheat Sheet.
Read More →
