Fleet Advantage, an innovator in truck fleet business analytics and equipment financing, has hired Luis Herrera as remarketing sales executive, Sandra Rosenfeld, CTP, as manager of operations and Greg Smith as fleet analyst. With Fleet Advantage’s record first quarter results and expected continued business growth, the company is expanding its staff and generating more value for their clients.

Luis Herrera has been in trucking industry for more than 10 years, including positions in sales and exporting at Gator Leasing, Lou Bacharoht Freightliner and Titan Express. As a member of the remarketing team at Fleet Advantage, he will be responsible for selling off-lease Class 8 equipment in the secondary market. He will also spearhead the effort to establish Class 8 export markets for Fleet Advantage. Herrera specializes in truck sales, service and repairs, marketing and financing. He is a graduate of the Freightliner Training Academy and is a Freightliner certified sales manager.

In her role as manager of operations, Sandra Rosenfeld will coordinate the equipment ordering and delivery process and will be responsible for vendor administration, titling and registration for truck fleets. Rosenfeld has over 25 years of experience in private fleet management. Prior to joining Fleet Advantage, she held fleet management positions at Office Depot and Federal Express, and most recently was the fleet and safety manager at Del Monte Fresh Produce. Sandra is a Certified Transportation Professional and an expert on Department of Transportation (DOT) regulations and Compliance Safety Accountability (CSA) compliance. In addition, she adds a customer-based perspective to fleet management analytical reporting – one of the foundations of Fleet Advantage’s lifecycle management philosophy.

Greg Smith has 10 years of experience in financial analysis, operations management and business intelligence. As a fleet analyst, Smith’s responsibilities include working with data providers and Fleet Advantage’s IT team. He will work closely with clients to create customized reports and visual dashboards tailored to their specific needs, consolidate and analyze large amounts of fleet data, and coordinate action items and recommendations to help clients’ fleets perform at optimum efficiency. Smith achieved Six Sigma certification from Florida International University and as well as intermediate and advanced certification in Microsoft’s ProClarity business intelligence software.

“Helping companies realize the cost saving value of data analysis in managing their fleet has set Fleet Advantage on a rapid growth trajectory. Luis, Sandra and Greg will be key players in helping sustain the growth and continually increasing value to our clients,” said John Flynn, chief executive officer of Fleet Advantage. “At Fleet Advantage, we strive to bring our clients innovative ideas and better information to reduce costs and increase efficiency. We are delighted to expand our abilities with three such capable individuals.”

Fleet Advantage was named to Inc. magazine's 500|5000 list of fastest growing companies in the nation in 2013, with rankings in the logistics & transportation category and the top Miami Metro Area companies’ category. The company also ranked as one of the fastest-growing privately held companies in the state of Florida in 2013. CEO John Flynn was awarded the Ernst & Young Entrepreneur Of The Year award in the “Emerging” category in 2011.

For more information on Fleet Advantage, visit www.fleetadvantage.net.