The familiar brand of orange construction equipment known as Doosan will now be called Develon throughout the world. Work began to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore to HD Hyundai (formerly Hyundai Heavy Industries Holdings Co.). According to a release, the name Develon was chosen to convey the company’s drive to develop onward to bring innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services.

“We believe the new Develon brand will help us build on the success we’ve had in North America over the past 30 years and throughout the world for more than 80 years,” said Todd Roecker, vice president of growth initiatives for Develon. 

Develon will continue to focus on manufacturing construction equipment to build critical infrastructure for the betterment of communities and societies in North America and beyond. Develon products and services will help customers and partners become industry leaders in construction, logging, recycling, mining, rental, and agriculture, according to the company.

Efforts will also be placed on advancing sustainable development through alternative energy sources of power for construction equipment.

Develon will continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). These two subsidiaries will remain independent construction equipment companies under HD Hyundai. 

“We’ve grown our construction equipment offering in North America with our line of mini excavators and most recently the addition of dozers,” Roecker said. “These product expansions represent our goal of providing a full line of equipment for our dealers and our customers. We believe that this demonstrates our commitment to North America, and we look forward to continued growth here for many years to come.”