– Dodge now offers a full line of Class 2-5 commercial vehicles. Led by the Dodge Ram 3500, 4500, and 5500 Chassis Cabs — which compete in the Class 3-5 medium-duty segments — the brand’s commercial program is anchored by the Dodge Sprinter and the Dodge Grand Caravan cargo van. 

For Dodge, the commercial market is a great example of capitalizing on adjacent opportunities while serving as a natural complement to a strategic objective of extending the business by investing in new products that cover new segments. Beginning with the 2003 introduction of the Dodge Sprinter — which delivers the segment’s best overall value and most best-in-class advantages, Dodge made its return to the commercial market. Then, in returning to the Class 3 segment, Dodge set the new commercial standard with the all-new Ram 3500 Chassis Cab, which quickly achieved a 29 percent market share in less than one year, surpassing the historic leader Ford and leading the segment in four out of the past six months of 2007.

In addition, last year Dodge extended its reach into the Class 4 and 5 medium-duty markets with the all-new Ram 4500 and 5500 Chassis Cabs, which offer best-in-class fuel economy. Dodge continues its climb in the medium-duty segment and has achieved a 16 percent share of the Class 4 and 5 retail market in less than one year.

Industry-wide, Dodge is a distinct bright spot this year, leading all other manufacturers with Class 3-5 half-year growth of 132 percent versus the same six-month period in 2007. For Class 3, Dodge grew 102 percent and for Class 4-5 is up 100 percent. In total, through the first six months of 2008, Dodge increased its retail market share to 21 percent for the Class 3-5 segments.