Bridgestone Commercial Solutions has launched its new Firestone campaign, "Those With Drive, Drive a Firestone." The new campaign coincides with a launch of new tires featuring technological advancements that specifically address the needs of drivers and small fleet owners who seek fuel savings, long wear, and casing durability.

Since its inception, Firestone has been built through innovation and by supporting and encouraging commerce, according to the company. In 1918, Firestone introduced the campaign "Ship by Truck," and the freight industry took off.  For more than 100 years, Firestone and trucking have been united in the business of moving products and services.

The new campaign speaks to the values of small business owners and captures the essence of tires that help move business forward with customer-focused attributes that promote a lower cost per mile. These include:
•    Longer-wearing compounds,
•    Fuel-saving sidewall designs, and
•    Fuel efficient tread patterns.

The new tires – FS591 steer, FD691 drive, and FT491 all-position radials – meet EPA SmartWay and California Air Resources Board (CARB) requirements for fuel efficiency without sacrificing removal miles, according to the company. The Firestone FS820, an all-position tire designed for the rigors of on/off-highway service, features strong traction, long wear life and responsive handling. All four Firestone tires offer excellent retreadability.