Learn More: Booster Converts Diesel Vehicle Fleet Customers to Renewables
Booster Builds Up Executive Team
The new hires will continue to expand the company's last mile decarbonization strategy.

(L-R) Barry Russell, VP Sales, Partners & Business Development; Jonathan Moss, VP, Revenue Operations; and Joe Molesky, VP Operations are ready to help lead Booster.
Photo: Booster/Work Truck
Booster, a mobile energy delivery service, has announced the appointment of three new vice presidents: Barry Russell, VP Sales, Partners and Business Development; Jonathan Moss, VP, Revenue Operations; and Joe Molesky, VP Operations.
Booster is adding these new executives as the company continues to expand with the opening of Sacramento and San Diego markets and throughout several regions in Southern California, following a recent major policy win with the South Coast Air Quality Management District.
One of the 500 companies identified by Forbes as America's Best Startup Employers 2022, Booster has continued to grow and scale its operations on the West Coast, Dallas, and Nashville and will be expanding rapidly nationwide. Booster offers an "easy button" for fleets to transition to renewable energy, without any additional infrastructure expenditures. It also provides convenient, full service energy delivery to individual customers at the workplace and other locations.
"These executives bring added strength, innovative and creative thinking, and leadership to Booster at a time when we are scaling faster and providing our energy delivery service to some of the largest fleets in the country," said Frank Mycroft, CEO and co-founder, Booster.
In the past three years, e-commerce has grown dramatically, along with the delivery of everything. Booster plays a crucial role in providing energy to last mile delivery fleets, while helping to decarbonize them. Since Q4 2021, Booster has converted more than 1,300 vehicles to renewable fuels, saving more than 3 million pounds of carbon emissions monthly.
The new executive team includes:
Barry Russell, VP Sales, Partners & Business Development - Russell brings executive experience building and running disruptive businesses, including marketplaces and cloud services. As GM at Amazon Web Services (AWS), Russell built and grew the business for the AWS Marketplace, leading a global team of business development, business operations, and GTM teams. While there, the marketplace grew to a multi-billion dollar annual run rate, with more than 200,000 active monthly customers consuming over 650 million monthly Amazon Elastic Compute Cloud (EC2) hours. Prior to Amazon, Russell held leadership roles at Microsoft and F5.
Jonathan Moss, VP Revenue Operations - Moss brings executive and corporate experience from senior leadership positions at T-Mobile, OYO, and REEF Technology, where he scaled marketplace and software platforms. At REEF Technology, Moss led a global team that doubled the real estate network in North America and expanded operations into three countries. While at OYO, he helped scale their software platform across North America, increasing their rooms under management more than 10-fold, which helped OYO become one of the top three global hospitality platforms.
Joe Molesky, VP Operations - Molesky brings more than 15 years of operations leadership experience scaling B2B business operations while driving profitable growth. He was most recently VP of Operations at Multisource Manufacturing and Tennant Company, where he designed and implemented a robust Management Operating System. This resulted in significant enhancement in employee retention, and major improvements in demand and collaboration across the company. At Booster, Molesky will enhance Booster's field operations to ensure flawless delivery and develop a management operating system that drives operational excellence as well as a great employee experience.
More Operations

Family Ties Inside the Fleet Families Building Careers Across Generations
Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways
During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.
Read More →
Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News
This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.
Read More →
What Fleet Employers Are Missing When Hiring Veterans
What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
