Jeronimo Cervantes, co-founder and principal of Jebol Mexico, a trucking and assets service provider, has been named to serve as the Mexico and Latin America liaison for Bobit, publisher of Automotive Fleet and producer of industry conferences, including the Global Fleet Conference.

In addition to representing Bobit’s fleet industry services, Cervantes will handle master of ceremonies duties at the inaugural LatAm Fleet Conference, co-located with the 2022 Global Fleet Management Conference (GFC), scheduled June 7-9 at the Diplomat Hotel in Hollywood, Florida.

Trained as an electrical mechanical engineer and skilled in marketing and management, Cervantes is founder of telematics company Rutler Trading. His experience includes serving as director of sales for the PeopleNet (now Trimble) telematics expansion in Mexico. Cervantes is also a board member Mazmobi, a shared mobility platform for companies to control employee transportation use.

Cervantes’ background includes founding membership in Technology Maintenance Council’s (TMC) Mexico chapter and TMC-USA, promoting maintenance best practices in the trucking industry

Now in its ninth year, the GFC is designed exclusively for executives and managers from the world’s largest multinational commercial fleets.

Featuring renowned fleet experts and award-winning international fleet managers the GFC and LatAM will offer global strategies, best practices and case studies to provide attendees a path to optimize global fleet management. Topics include mobility strategies, digitalization, electric vehicles, funding, megatrends and safety. The new LatAm conference will be presented totally in Spanish.

GFC/LatAM Conference reservations are now open at https://www.globalfleetconference.com/ . A $100 early-bird reservation discount is available until May 5.