Work Truck Logo
MenuMENU
SearchSEARCH

Baja Designs Celebrates 25 Years

Baja Designs, the "Scientists of Lighting," produced a dynamic, new video that tells their story of 25 years of performance off-road lighting and accessories.

by Staff
August 4, 2017
Baja Designs Celebrates 25 Years

Assembling Baja Designs' LED performance lighting. (Photo courtesy of Baja Designs)

2 min to read


Assembling Baja Designs' LED performance lighting. (Photo courtesy of Baja Designs)

Baja Designs, the "Scientists of Lighting," produced a dynamic, new video that tells their story of 25 years of performance off-road lighting and accessories.

The video details some of Baja Designs' most popular products being put to the test in harsh off-road environments while also explaining the lighting specialists' use of computer design and engineering, precision CNC machining and field testing to make the most durable and powerful auxiliary LED lighting products available on the market.

The new, four-minute video demonstrates why Baja Designs' off-road lighting products are preferred by the top off-road truck, ATV/UTV and motorcycle racers for their performance, impact resistance, and superior lighting output.

The company's lighting products are shown in action on a variety of off-road vehicles ranging from motorcycles, UTVs, street vehicles, race trucks, and Jeeps. Also demonstrated are the high-quality engineering and manufacturing methods that are used by Baja Designs.

Ad Loading...

Check out the video below: 



Designed, engineered, machined, and assembled in the United States, Baja Designs showcases their engineering and production processes in detail throughout the video. Lead engineer and founder, Alan Roach, can be seen behind his computer, implementing advanced circuit board layouts and designs. Everything else portrayed, from the in-house CNC machining of components to bending and cutting the raw aluminum extrusions to populating and soldering of the circuit boards to assembling and testing the finished product, is all done in San Diego, California.

Baja Designs' performance LED lighting solutions stand up to the action and harsh elements of off-road racing and can be added to everyday vehicles without detracting from the original equipment design. They add far-reaching light projection for overnight trips, competitive races, overland expeditions and other excursions that require increased visibility while towing and driving in unfamiliar areas. Standard or vehicle specific brackets, wiring harnesses, and heavy duty hardware are supplied with each light kit purchased from Baja Designs.

More Operations

Skyline of London with a blue sky and an inset logo for Kooner.
OperationsMay 4, 2026

Kooner Fleet Management Solutions Expands Internationally with Launch in the UK

Kooner Fleet Management Solutions’ new Central England operations hub establishes a foundation for 24/7 fleet maintenance, mobile repair, and technician development across the UK.

Read More →
Host Lauren Fletcher gestures toward “Truck Chat Weekly Cheat Sheet” graphic highlighting driver input, TPMS benefits, and the end of International CV Series production.
Operationsby Lauren FletcherMay 4, 2026

Drivers Speak Up, TPMS Pays Off, and a Workhorse Retires | Weekly Cheat Sheet

Drivers are shaping fleet decisions, TPMS is delivering real savings, and a key workhorse is retiring. Plus quick hits on data, uptime, and new trucks.

Read More →
Graphic illustration of runners' feet on glowing pavement to the right, a big rig truck on the left, and headline for a virtual 5k to benefit truck drivers.
Operationsby News/Media ReleaseMay 1, 2026

St. Christopher Truckers Relief Fund Launches 2nd Annual Virtual 5K to Support Health and Wellness for Professional Drivers

St. Christopher Truckers Relief Fund’s 2nd Annual Virtual 5K raises funds and awareness for over-the-road truck drivers facing illness or injury, and there’s still time to participate in this year’s event.

Read More →
Ad Loading...
Open glowing book on a wooden table with candles, quill, and maps, with golden light and magical particles rising from its pages in a fantasy-style illustration.
Operationsby Lauren FletcherMay 1, 2026

The Future of Storytelling Still Belongs To Humans

New tools always change the process. They do not replace the instinct. From portrait painters adapting to photography to creators navigating AI, the people who matter most are still the ones who know how to see.

Read More →
“Legends of Fleet” featuring a dark textured background with gold accents, large metallic gold title text centered, and a framed portrait of Carl Nelson with subtitle identifying him as a retired fleet manager, along with Work Truck and Legend logos at the top.
OperationsApril 30, 2026

Carl Nelson's Journey, Sliding into Success | Fleet Legends

With more than four decades of experience across fleets such as AT&T and AmeriGas, Carl built a reputation for doing the work, leading through change, and helping to move the industry forward without ever making it about himself.

Read More →
Breakdowns, data & insights are the topics of the April 2026 Truck Chat Monthly Recap sponsored by Chevron REGI
OperationsApril 28, 2026

Breakdowns, Data Action, and Driver Insight Take Center Stage | Truck Chat Monthly April Recap

In this month’s news recap, we’re digging into why trucks are still failing in the field, how fleets are finally turning data into action, why driver feedback is becoming a critical operational tool, how fleet leaders are finding their voice, and where simple tech like TPMS is delivering real results.

Read More →
Ad Loading...
A graphic image showing charts and graphs depicting cargo theft in the first quarter of 2026.
Operationsby News/Media ReleaseApril 27, 2026

Cargo Theft Incident Volume Falls in First Quarter of 2026

Verisk CargoNet reported that supply chain crime events across the United States and Canada declined by 5.3% in the first quarter of 2026. However, confirmed cargo theft reports rose slightly, by 41 incidents.

Read More →
Graphic promoting Work Truck Exchange with bold text highlighting pre-scheduled meetings, limited spots remaining, and event details for Phoenix, Arizona.
Operationsby Lauren FletcherApril 27, 2026

Limited Spots Remain for Fleet Managers to Attend Work Truck Exchange

Limited spots remain for Work Truck Exchange in Phoenix. Fleet managers can connect through pre-scheduled meetings designed to deliver real solutions fast.

Read More →
Lauren Fletcher presenting Truck Chat Weekly Cheat Sheet graphic highlighting breakdowns, data action, and driver feedback trends in fleet operations.
Operationsby Lauren FletcherApril 27, 2026

Why Trucks Keep Failing, Plus Data Action and Driver Feedback

Fleets tackle breakdowns, act on data, and rethink driver feedback. Plus TPMS gains and key industry shifts in this week’s Truck Chat Cheat Sheet.

Read More →
Ad Loading...
Shades of Fleet Veterans in Fleet graphic with American flags and Work Truck branding highlighting military veterans’ impact on fleet leadership and operations
Operationsby Lauren FletcherApril 24, 2026

Call for Voices: Inviting Veterans in Fleet to Share Their Stories

Veterans in fleet, it's your turn! share how military experience shapes leadership, discipline, and real-world decision-making across today’s operations.

Read More →