VIENNA, VA – Ariel Way, Inc. has signed a letter of intent to acquire Lime Truck, Inc., a Dallas-based out-of-home advertising company specializing in nationwide advertising, marketing, and public relations campaigns based on mobile advertising trucks (www.limetruck.com). The deal is expected to be accretive to Ariel Way's 2008 earnings with strong EBITDA. The transaction, which is subject to the signing of definitive agreements and customary closing conditions, has a two-step closing process with a first expected closing within two months. The terms of the transaction were not disclosed.

"Lime Truck is an exciting and burgeoning out-of-home advertising company in a market that is poised to rapidly expand nationwide in the coming years," said Arne Dunhem, chairman and CEO of Ariel Way. "The prospect of having direct access to this advertising operation and its nationwide major clients together with the expert team at Lime Truck is very strategic for us. We believe it will greatly support advertising on our planned Digital Signage Network."

"We look forward to working with the executive team at Ariel Way and to be part of enhancing its out-of-home advertising strategy," said Melody Mayer, COO of Lime Truck. "Our campaigns enable nationwide companies to build powerful brand awareness and give our clients maximum advertising exposure for their investment. We believe this will be critical for Ariel Way on this exciting business endeavor."

The Digital Signage Network is a new platform for companies to promote and advertise products and services to targeted audiences as they shop, work, and play in malls, banks, and other strategic locations.

For more information about Lime Truck call (972) 475-1200 or visit www.limetruck.com.