MT. LAUREL, NJ – Automotive Resources International (ARI) has added ARITruckDirect to its comprehensive remarketing program. The company created the ARITruckDirect site to increase exposure of ARI’s medium- and heavy-duty trucks and equipment by attracting specialized dealers and end users nationally and internationally with an easy, comprehensive search engine. Targeting vehicles with a gross weight of 10,001 lbs. or more and over $5,000 in upfit cost, www.aritruckdirect.com is linked to ARIAutoDirect, introduced two years ago and widely accepted today for ARI’s passenger vehicles. The truck site works virtually the same way as its passenger counterpart. Profiling is the key to the system. ARITruckDirect.com visitors can browse ARI’s entire truck and equipment inventory in real-time without registering and view digital photos and detailed inspection reports. Registered users can create a personalized truck and equipment profile including year, make, model, key words, mileage, distance, and price as well as trim and engine combinations, and make a purchase directly through the Web site. The ARITruckDirect system will keep them informed immediately by e-mail when a match to their profile is available for sale. ARITruckDirect also links to ARI’s ordering system to display vehicle specifications, including detailed upfit information. Pricing is fixed, no bidding required, and purchasing available 24/7. ARI’s optimal resale channel utilization also includes ARI Virtual Market (now expanded to over 20,000 dealers nationwide), ARI Remarketing Centers, eBay, specialized independent, truck, equipment and salvage dealers, complete auction exposure with online bidding, and Internet selling, as well as clients’ drivers and employees.