ACE Torwel, Inc. launched a new, more comprehensive website showcasing its line of sand and salt spreaders and snow plows and pushers.

In addition to simpler navigation features, the new site optimizes search results to match end users with local dealers, providing timely, customized response and full-service support. Specifically constructed to be mobile friendly, the website includes easy links to demonstration videos for individual products, training, and dealer programs. It is designed to better identify the individual requirements of site visitors in order to match them with the dealership that can best support their requirements before, during, and after a sale.

Launching the new website is part of Ace Torwel's overall corporate commitment to develop more targeted and cost-effective marketing initiatives that better serve end users and fully support the company's dealer network throughout North America, according to the company.