
Attendees being briefed the automaker's 2016 product lineup. Photo courtesy of Ford.
Ford Motor Company held its 2016 model-year fleet preview at the Gaylord Texan resort in Grapevine, Texas, May 4-6, 2015.
The evening welcome reception was held at the Circle R Ranch, which included a genuine Texas rodeo. Approximately 1,000 people attended the event, including fleet customers representing commercial, government, and rental fleets from the U.S., Canada, and Puerto Rico, with some attendees coming from as far away as Saudi Arabia. A business meeting was held to update attendees on fleet initiatives and 2016 product












