NEW PLYMOUTH, ID – Women-owned trucking businesses are getting a boost thanks to Internet Truckstop. The freight-matching website, with the help from the Women In Trucking Association (WIT), has launched a program that will designate women-owned businesses on the load board.

This service will allow users to identify women-owned businesses within the trucking industry. The ability to identify these businesses is designed to help companies trying to meet diversity goals.

Internet Truckstop has introduced this service because more shippers and logistics companies have diversity expectations, according to the website. Some are looking for ways to meet their own internal business goals to be socially responsible. Others have diversity requirements if they are working on publicly funded projects.