Work Truck Logo
MenuMENU
SearchSEARCH

Truck-Lite Changes Name to Clarience Technologies

Truck-Lite Holdings has changed its corporate name to Clarience Technologies, LLC, to reflect a broader focus on providing total visibility to the commercial and recreational transportation industry through its family of technology-driven brands.

May 12, 2020
3 min to read


Truck-Lite Holdings has changed its corporate name to Clarience Technologies, LLC, to reflect a broader focus on providing total visibility to the commercial and recreational transportation industry through its family of technology-driven brands.

Ad Loading...

The name Clarience is formed by combining "clarity," which signifies the visibility and insight that the company brings to its customers, and "science," which is how it is achieved.

Ad Loading...

Brian Kupchella, Chief Executive Officer, Clarience Technologies, said, "For over 65 years, we have been a leading innovator and manufacturer of the highest-quality, most trusted products for the commercial and recreational transportation marketplace. As we have evolved, we've built a family of businesses -- Truck-Lite, DAVCO, Road Ready, RIGID, and Lumitec -- each with strong market position and lasting customer relationships. We've also focused on our key capabilities in electronics and technology, building best-in-class telematics offerings and the most advanced lighting and safety systems available."

Kupchella continued, "As we continue to grow and innovate, we've made several changes to our operations including establishing our new Global R&D Center in Pittsburgh, near Carnegie Mellon University, and Global Headquarters in Southfield, Mich. The next step in our transformation is rebranding our parent company to better reflect our mission to provide visibility and safety to the transportation industry through leading electronics, technology, telematics and data analytics capabilities. We adhere to a simple principle: in transportation, the more you can see and be seen, the better."

Clarience Technologies is a family of brands. Customers, suppliers and partners will find no change in the quality of products or services offered, obtaining information on products or services or conducting business with Clarience Technologies or its brands.

Each of the individual businesses will retain their current names and branding and each will have access to additional resources and expertise from its parent company, Clarience Technologies. All current contracts, agreements, ERP and billing processes will remain as they stand with the individual brands.

The Clarience Technologies family includes:

Ad Loading...
  • Truck-Lite Co., LLC, a worldwide leader in forward and safety lighting, wiring harness, turn signal and safety system technologies serving the medium- and heavy-duty truck, trailer and commercial vehicle industries.

  • DAVCO Technology, the North American leader in Class 8 heavy-duty diesel-powered truck fuel-heater/water separators and filter systems serving on- and off-highway industries including oil and gas, genset, construction, military, and marine.

  • Road Ready, the leading wireless, multi-functional smart trailer monitoring network with advanced data and analytics capabilities. Road Ready provides the most comprehensive and inclusive fleet telematics solution available, including the largest suite of wireless sensors and third-party integrations, and is easily customizable for any fleet requirement.

  • RIGID Industries, the world leader in forward-projecting LED lighting and the premiere brand for off-road enthusiasts. RIGID is known for quality and durability and is committed to bringing innovative products to numerous industries including agriculture, construction, police, fire, rescue, industrial, marine, military, mining, automotive, off-road and power sports.

  • Lumitec, a market-leading international LED lighting manufacturer. Lumitec supplies underwater, flood, interior, utility, courtesy, and navigation lighting to more than 250 OEM boat builders worldwide and offers a range of commercial vehicle, terrestrial, dock, and deck and specialty lighting products.


More Technology & AI

HCSS Fleet and Verizon Connect logos displayed over images of heavy construction equipment, including Caterpillar excavators and articulated dump trucks operating at a rocky construction site.
Technology & AI•by News/Media Release•October 26, 2026

HCSS Partners with Verizon Connect to Deliver Fleet Intelligence for Construction Fleets

HCSS has integrated with Verizon Connect to provide near real-time fleet insights so contractors can spend less time tracking assets and more time keeping projects on schedule.

Read More →
Work Truck Trucks, Tips & Tours YouTube thumbnail featuring a WEX representative discussing fuel fraud prevention, with the headline “Stop Fuel Fraud With AI & Telematics,” WEX backdrop, and Truck Chat Watch Now button.
Technology & AI•by Wayne Parham•October 20, 2026

How Fleets Can Use Technology to Fight Fuel Fraud

Fuel fraud and theft remain significant challenges for commercial fleets, whether the problem involves third-party fraud or driver misuse. In this video, David Abraham of WEX explains how SecureFuel uses vehicle geolocation, telematics, transaction information, and AI to help fleet managers identify suspicious fuel purchases and make more informed decisions.

Read More →
A speaker stands at an American Trucking Associations podium during a conference presentation, with a large Motive logo displayed on the screen behind him.
Technology & AI•by Lauren Fletcher•October 20, 2026

Can AI Agents Help Small Work Truck Fleets Do More With Less?

Motive's new AI Agents automate fleet safety, maintenance, compliance, and dispatch tasks. Here's how they work for smaller fleets, what managers control, and what early users are seeing.

Read More →
Ad Loading...
Interior view of a Kenworth commercial truck cab featuring a multifunction steering wheel, digital instrument cluster, touchscreen infotainment system, dashboard controls, and PACCAR Connect branding in the lower right corner.
Technology & AI•by News/Media Release•October 19, 2026

Paccar Launches Paccar Connect for Peterbilt and Kenworth Trucks

The new Paccar Connect offers touchscreen displays, telematics capabilities, and an expanding app ecosystem to boost productivity and streamline driver workflows.

Read More →
White ISEE autonomous yard truck parked in a shipping yard surrounded by freight trailers and containers.
Technology & AI•by News/Media Release•October 12, 2026

Holman and ISEE Partner to Expand Autonomous Yard Truck Operations

The partnership combines Holman's fleet management and upfitting capabilities with ISEE's autonomous driving technology to help businesses deploy and manage driverless yard trucks.

Read More →
White Rivian R1S SUV customized as the Ghostbusters Ecto-R1, featuring the Ghostbusters logo, red accents, roof-mounted equipment, and emergency-style lights.
Technology & AI•October 12, 2026

Who You Gonna Call? Rivian Turns Electric Vehicles Into Ghostbusters Rides

Rivian teams up with Sony Pictures for a Ghostbusters-inspired Halloween software update, complete with custom sounds, lighting effects, and a special Ecto-R1.

Read More →
Ad Loading...
Graphic reading “Taking Second Trips?” over a blue map with a route line and location pin.
Technology & AI•October 8, 2026

The Second Trip and What Missing Tools Really Cost a Service Business

For service fleets, missing tools and equipment can lead to second trips, lost technician time, higher operating costs, and delayed jobs. Equipment tracking can help HVAC, plumbing, electrical, landscaping, and other service businesses improve visibility and reduce downtime.

Read More →
Illustrated map showing a blue circular geofence boundary around a defined geographic area.
Technology & AI•by Staff•October 6, 2026

GeoFencing Adds to Your Truck Security Arsenal

Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.

Read More →
Supply chain graphic showing a cargo port, container ship, warehouse, and semi-trucks beneath a global logistics network map with the words “State of the Supply Chain.”
Technology & AI•by Lauren Fletcher•September 22, 2026

Geotab Data Shows Regional Trucking Growing Faster as Last Mile Routes Get Denser

Geotab's first U.S. supply chain report finds stable long-haul activity, stronger regional freight movement, tighter hub-and-spoke utilization, and more last-mile trips on shorter routes.

Read More →
Ad Loading...
Truck Chat - Fleet Tech: Innovation or Shiny Object
Technology & AI•by Lauren Fletcher•September 21, 2026

When Fleet Technology Helps and When It Just Adds Complexity

New technology can help fleets work smarter, but only if it solves the right problem. Lauren Fletcher talks with AP Fleet’s Alex Coveney about innovation, AI, data, and knowing when a new solution is actually worth adopting.

Read More →