Peterbilt Motors Company raised more than $20,000 in donations at its fourth annual Pride and Class Parade in the downtown Denton square as part of the annual United Way Denton County campaign. The parade was held Oct. 11, 2019.
“The first Pride and Class Parade in 2016 was such a success with the community and Peterbilt employees that it became an annual event,” said Jason Skoog, PACCAR Vice President and Peterbilt General Manager. “This year, we saw a nearly ten-fold increase in donations raised to support United Way Denton County compared to the 2016 event. We are honored by this opportunity to give back to Denton and the local community.”
The annual Pride and Class Parade invites owners of 50 custom Peterbilt trucks from around the United States and Canada to showcase their customized Peterbilt trucks.
Since 2002, Peterbilt and the United Way of Denton County have partnered to raise more than $6.5 million in support of the Denton County community. Beginning in the 1980s, Peterbilt has been a supporter of the United Way and hosts a week of employee-supported fundraising through a variety of activities and interdepartmental contests.
“Peterbilt and United Way of Denton County share a rich partnership that has positively shaped this community for more than three decades,” said United Way of Denton County President & CEO Gary Henderson. “In addition to their unrivaled financial support, Peterbilt and its employees have generously given their time as Loaned Executive program participants, nonprofit board members and creators of the annual Pride and Class Parade featuring amazing Peterbilt trucks driving the Denton Square. The people of Peterbilt consistently make a positive impact on the Denton County community.”