Highway Transport is using the newly enhanced gamification experience in the Rolling Strong driver wellness platform to improve driver awareness of wellness objectives and to help them make make better lifestyle choices.

“Rolling Strong is enabling our drivers to take advantage of valuable health and wellness improvement tools,” said Jean Anne Dugger, director of human resources at Highway Transport. “Every driver we’ve spoken to says the mobile platform is very helpful. One driver told us recently that he already lost 15 pounds with the guidance of his Rolling Strong health coach." 

Highway Transport is a Knoxville, Tenn.-based company providing bulk transportation of specialty chemicals. The tanker fleet operates from 11 service centers in major chemical manufacturing areas across the U.S. with a fleet of 350 tractors.

A key part the Rolling Strong wellness program is helping drivers make sure they are ready for their DOT physicals, helping them stay in service.

Since implementing the Rolling Strong health and wellness platform about one year ago, a growing number of Highway Transport’s 350 drivers have been using the mobile app, Dugger noted. The company is promoting the mobile platform, which drivers access on smartphones, using e-mails and fleet wide text messages, by placing posters and other promotional materials at company service centers and during driver safety meetings.

Highway Transport began using the Rolling Strong platform’s gamification feature to boost enrollment in the summer of 2018. For signing up and registering on the app, drivers were entered to win an Amazon Gift Card or a tablet computer. Currently, the carrier is planning more contests and will be customizing the latest updated version of the platform to reflect its operation.

The Rolling Strong health and wellness platform now has a redesigned, intuitive user interface for a more functional and better experience and a newly enhanced gamification experience for promoting health objectives and incentivizing drivers to make better lifestyle choices. The platform offers a wide range of tools to help drivers manage weight, blood pressure and glucose, and to make healthier lifestyle choices. Users can engage with each other in the Rolling Strong social network to exchange ideas and share achievements and can share information with Rolling Strong’s CDL trained wellness coaches, and get mobile or live support through the platform.

The Rolling Strong platform also provides access to annual biometric screening sites across a nationwide network through partnerships and integrations with Wal-Mart, CVS, Kroger and Publix pharmacies, and HIGI health check kiosks. Additionally, drivers can access services from Rolling Strong partners, including GNC and PetSmart. The platform is available for iOS and Android mobile devices and can be integrated with Apple, Fitbit, Garmin, Polar, Samsung, and other biometric collectors.