Covercraft Acquires Marathon Seat Covers
Covercraft Industries, LLC announced the acquisition of Marathon Seat Covers, a manufacturer of custom-fit seat covers for the automotive industry.
Founded in 1978, Marathon Seat Covers’ products cater to outdoor enthusiasts, families and the hard-working pickup owner with seat covers that are durable, stylish and precisely fitted.
Photo courtesy of Covercraft
Covercraft Industries, LLC announced the acquisition of Marathon Seat Covers, a manufacturer of custom-fit seat covers for the automotive industry. This latest acquisition enhances Covercraft’s pattern library and expands the company’s assortment of custom-fit automotive aftermarket seat covers.
Founded in 1978, Marathon Seat Covers’ products cater to outdoor enthusiasts, families and the hard-working pickup owner with seat covers that are durable, stylish and precisely fitted.
Since Covercraft partnered with Century Park Capital Partners in 2015, Marathon Seat Covers is the third acquisition to join Covercraft’s ever-increasing family of vehicle protection products. Last year, Covercraft added GT Covers, a highly respected manufacturer of premium-quality, precision-fit seat covers, and in 2016 added ADCO Products, the market leader in RV covers and protection accessories.
In addition to selling products under the Covercraft, ADCO, and GT Covers brands, the company also holds licenses for Ford, Carhartt, Winnebago, Airstream and Tommy Bahama.
More Maintenance & Uptime
Armor Equipment Strengthens Minnesota Service Capabilities with Acquisition of Dakota Truck
Armor Equipment has acquired Dakota Truck, a medium- and heavy-duty truck and trailer repair business based in Lakeville, Minnesota. The acquisition adds truck and trailer repair expertise, building on Armor’s expansion into the Upper Midwest.
Read More →
LaFontaine Partners With UVeye to Expand AI Vehicle Inspections in Michigan
LaFontaine is expanding UVeye AI vehicle inspections across Michigan, while UVeye tells Work Truck how the technology can support fleet maintenance and heavy-duty vehicle inspections.
Read More →
Les Schwab Expands Commercial Tire Footprint Into Arizona
Les Schwab Tires has expanded into Arizona with two commercial tire locations in Phoenix and Tucson, strengthening its fleet service footprint in the Southwest.
Read More →From Our Partners
Volvo Trucks’ 'Lock and Leave' Software Updates Go Live Across North America
Unattended over-the-air software updates are now available in Volvo trucks across the U.S. and Canada. The new capability lets trucks stay current with the latest software without interrupting operations or requiring a dealership visit.
Read More →
Why Technician Appreciation Can’t Be a Once-a-Year Thought
For fleets trying to keep skilled technicians, recognition cannot begin and end with Technician Appreciation Week. Learn what year-round appreciation really looks like and why the everyday technician experience matters just as much as pay when fleets are trying to keep good people.
Read More →
How Faster Driver Reporting Can Keep Small Truck Problems Small
When minor damage, warning lights, or equipment issues are reported late, small problems can quickly become bigger maintenance headaches. Conversational AI can help shorten the path from what a driver notices in the field to the person who can act on it.
Read More →
BendPak’s Ranger Wheel Service Equipment Achieves North American Safety Certification
BendPak’s full line of Ranger tire changers and wheel balancers has been ETL certified to UL and CSA standards to improve operator safety.
Read More →
Isuzu & U.S. Department of Labor Celebrate Milestone for Veterans Apprenticeship Program
The Isuzu Veterans Apprenticeship Program (IVAP) signing ceremony highlighted Isuzu’s long-term commitment to veterans, Isuzu dealers, and the skilled workforce supporting its customers and the commercial transportation industry.
Read More →
Polyvance Introduces New Peterbilt 567 Hood Strut Mount Repair Kit
Polyvance has launched a repair solution for Peterbilt 567 hood struts, helping truck owners and repair facilities avoid costly hood replacements.
Read More →
Cox Automotive Celebrates Technical Excellence at 2026 Top Tech Finals
The top technicians from Cox Fleet and Manheim tested their skills in Nashville, Tennessee, at Cox Automotive’s 2026 Top Tech Finals. The overall winners will advance to compete at the American Trucking Association’s TMC SuperTech competition.
Read More →