Stellantis Bolsters Parts Business in North America

Stellantis introduced the bproauto aftermarket parts brand, tailored to meet the specific needs of fleet managers and maintenance professionals, to North America. 

The bproauto brand offers a range of original-equipment-backed parts, backed by up to a two-year/unlimited-mile warranty. Batteries come with two-year free replacement coverage, while brake pads are covered by a limited lifetime warranty.

According to a company release, following decades of success in Europe and other international markets, including the Middle East and South America, the newly introduced bproauto parts portfolio is available for most makes and models. In addition, this program aims to help combat the rapidly changing aftermarket and the long-term shift to electrification as vehicles and their components are becoming increasingly complex and digital.

“With the introduction of bproauto, we’re further enhancing the customer experience by offering a new, competitively priced, private label line of high-quality, factory-backed parts for most makes and models,” said Mike Koval, head of Mopar North America. “While Mopar will remain the global original-equipment parts and authentic accessories brand for Stellantis, bproauto will offer an alternative for nearly all brands and all cars – new, used, owned, rented or shared. With Mopar and bproauto, our dealerships offer a 360-degree, multi-brand, one-stop-shop solution for nearly all customers, all vehicles and all brands.” 

What's Covered? 

The bproauto launch includes 30 parts categories aimed at supporting the changing automotive repair industry for fleet managers and maintenance professionals. The initial range covers essentials such as:

• Air filters.
• Batteries.
• Brake pads.
• Brake rotors.
• Hub bearings.
• Oil filters. 
• Tire-pressure monitoring systems.

Stellantis plans to expand the bproauto product range to its dealership network over time.

Stellantis' introduction of the bproauto aftermarket parts brand directly addresses the evolving needs of fleet managers and maintenance professionals. This initiative offers high-quality components with substantial warranties, reflecting Stellantis' commitment to reliability and quality assurance.